Pete Ratto
South Daytona
Summary
Outgoing Territory Sales Representative with many years of experience in sales opportunity development. Tech-savvy individual leverages social media platforms and trends for increased customer engagement and sales. Noted for customer-rapport building and excellent business negotiation.
Overview
28
28
years of professional experience
Work History
Territory Sales Representative
Global Tobacco
Dallas
05.2023 - 03.2024
- Developed relationships with retailers to drive product visibility and sales.
- Managed inventory levels to ensure product availability and distribution efficiency.
- Analyzed competitor activity to adjust strategies and improve market position.
- Developed relationships with key decision makers at target accounts.
- Promoted brand awareness through effective communication of product features and benefits.
- Attended industry conferences and trade shows to stay up-to-date on market trends.
Regional Sales Manager
Cheyenne International
Grover
07.2019 - 01.2022
- Hire and train 6 sales reps in 4 states to sell, merchandise and call on retailers and wholesalers in their assigned territory.
- Organized regular sales meetings, providing comprehensive updates on market trends,competitor analysis and new product developments.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships
Division Manager
Cheyenne International
Grover
01.2016 - 07.2019
- Led cross-functional teams to enhance operational efficiency and streamline processes.
- Developed training programs for staff to improve performance and adherence to standards.
- Managed resource allocation to ensure optimal workflow across departments.
- Coordinated strategic initiatives to align departmental goals with company objectives.
- Implemented key performance indicators to track progress and drive improvements.
- Fostered a culture of collaboration and accountability among team members.
- Set and monitored division-wide policies, procedures and cultural standards.
- Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures, and controls.
- Supervised and facilitated team meetings to alleviate issues and challenges stalling progress of transformation projects.
Territory Sales Representative
Cheyenne International
Grover
01.2015 - 01.2016
- Developed relationships with retailers to promote product visibility.
- Conducted market research to identify customer preferences and trends.
- Delivered product training sessions to retail staff on tobacco offerings.
- Developed relationships with key decision makers at target accounts.
- Promoted brand awareness through effective communication of product features and benefits.
- Identified potential customers, evaluated their needs and created customized solutions.
- Managed inventory levels effectively across the assigned region.
- Attended industry conferences and trade shows to stay up-to-date on market trends.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
Territory Sales Representative
Smokin Joe
Lewiston
07.2014 - 01.2015
- Developed relationships with retailers to promote product visibility.
- Conducted market research to identify customer preferences and trends.
- Delivered product training sessions to retail staff on tobacco offerings.
- Established processes to ensure efficient order processing from start to finish.
- Maintained accurate records of all sales activities within the assigned territory.
- Monitored competitors' activities and pricing strategies within the assigned territory.
- Collaborated with customers to create mutually rewarding and lucrative partnerships.
- Educated customers on product features, benefits, and potential applications to facilitate informed purchasing decisions.
Sales Manager
Phillips & King International
Ventura
02.2014 - 07.2014
- Led team to develop sales strategies for diverse product lines.
- Managed key accounts to drive customer engagement and satisfaction.
- Analyzed market trends to identify new business opportunities.
- Established strong relationships with clients to foster loyalty and retention.
- Performed sales consultations and educated clients on products and services.
- Achieved company growth and brand development through market expansion and sales.
- Maintained accurate records of all transactions between customers and company representatives.
- Resolved customer complaints regarding sales and service.
Sales Manager
General Cigar Corporation
Richmond
06.2013 - 02.2014
- Led team to develop sales strategies for diverse product lines.
- Managed key accounts to drive customer engagement and satisfaction.
- Analyzed market trends to identify new business opportunities.
- Coordinated promotional events to enhance brand visibility and reach.
- Established strong relationships with clients to foster loyalty and retention.
- Established relationships with key clients, while maintaining existing customer base.
- Performed sales consultations and educated clients on products and services.
- Collaborated with marketing team to create promotional materials for target customers.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Resolved customer complaints regarding sales and service.
- Enhanced sales volume through skilled support to both new and inactive customers.
Territory Manager
Nat Sherman Inc.
Fort Lee
10.2006 - 06.2013
- Managed territory sales strategy and execution for premium tobacco products.
- Developed strong relationships with key accounts and retailers in assigned area.
- Trained and mentored sales team on product features and customer engagement.
- Prepared detailed reports on sales activities and market feedback for management review.
- Worked closely with existing accounts to grow market share.
- Established relationships with key customers, vendors, and distributors in the area.
- Developed solid connections with customers to promote products.
- Ensured compliance with company policies regarding pricing, promotions, warranties, returns.
- Met or exceeded established targets for revenue growth month over month.
Territory Sales Representative
Lane Limited
Tucker
03.1996 - 09.2005
- Developed relationships with retailers to promote product visibility.
- Conducted market research to identify customer preferences and trends.
- Delivered product training sessions to retail staff on tobacco offerings.
- Managed inventory levels to ensure product availability at retail locations.
- Promoted brand awareness through effective communication of product features and benefits.
- Identified potential customers, evaluated their needs and created customized solutions.
- Managed inventory levels effectively across the assigned region.
- Attended industry conferences and trade shows to stay up-to-date on market trends.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
- Maintained accurate records of all sales activities within the assigned territory.
Education
Some College (No Degree) - Marketing Management
Daytona State College
Daytona Beach, FLSkills
- Relationship management
- Sales strategy
- Sales forecasting
- Product positioning
Accomplishments
Received award in 2012 by the Nat Sherman company for outstanding sales performance.
Won a big screen TV from the Nat Sherman company for opening up the most new retail accounts in the southern division.
Won a first place $500 gift card from Cheyenne International for opening up the most wholesalers in the company.
Timeline
Territory Sales Representative
Global Tobacco
05.2023 - 03.2024
Regional Sales Manager
Cheyenne International
07.2019 - 01.2022
Division Manager
Cheyenne International
01.2016 - 07.2019
Territory Sales Representative
Cheyenne International
01.2015 - 01.2016
Territory Sales Representative
Smokin Joe
07.2014 - 01.2015
Sales Manager
Phillips & King International
02.2014 - 07.2014
Sales Manager
General Cigar Corporation
06.2013 - 02.2014
Territory Manager
Nat Sherman Inc.
10.2006 - 06.2013
Territory Sales Representative
Lane Limited
03.1996 - 09.2005
Some College (No Degree) - Marketing Management
Daytona State College