Peter Rubalcaba
Ridgefield,WA
Summary
Results-oriented District Sales Manager with expertise in driving market share growth and enhancing customer engagement. Proven ability to lead high-performing sales teams and execute strategic plans that increase revenue.
Overview
8
8
years of professional experience
Work History
District Sales Manager
Wirtgen Group, John Deere Company
Pacific NW, USA
01.2026 - Current
- Managed dealer network for Wirtgen Group dealers in the West Coast of the US.
- Led sales initiatives, driving market share growth across designated territories.
- Mentored and trained sales teams, fostering a high-performance culture and achieving targets.
- Analyzed market trends and competitor activities to inform strategic decision-making processes such as inventory management, incentive program creation and other sales related activities.
Territory Sales Manager
John Deere
Pacific NW, USA
01.2024 - 01.2026
- Developed and implemented strategic sales plans to penetrate new markets and increase market share.
- Established strong relationships with key accounts, driving customer loyalty and retention.
- Collaborated with cross-functional teams to improve sales forecasting accuracy and managed dealer inventory to improve profitability.
- Conducted competitive analysis to inform pricing strategies and ensure alignment with market positioning.
Technical Sales Manager
Wirtgen Group, John Deere Company
West Coast, USA
05.2021 - 01.2024
- Conducted product demonstrations and training sessions for clients, ensuring comprehensive understanding of technical solutions.
- Collaborated with engineering teams to align product features with customer needs and market trends.
- Analyzed competitive landscape to identify opportunities for differentiation and improve sales positioning.
- Developed comprehensive sales forecasts and reports, enabling informed decision-making for management teams.
Business Development Manager
Powerscreen, Terex
LATAM And Central America
11.2020 - 05.2021
- Developed and executed strategic plans to enhance market share and customer engagement, and created strategic plans with dealer network to increase revenue and market share.
- Collaborated with cross-functional teams to identify new business opportunities and drive growth initiatives.
- Established and maintained relationships with key stakeholders to foster partnerships and secure contracts.
Dealer Manager
Powerscreen, Terex
US Territories & Mexico
07.2019 - 11.2020
- Developed and implemented dealer training programs to enhance product knowledge and sales techniques.
- Established strong relationships with dealers to improve communication and support needs.
- Analyzed market trends to identify opportunities for dealership growth and increased sales performance.
Sales Intern
Powerscreen, Terex
Lousiville, KY
01.2019 - 06.2019
- Assisted sales team in generating leads through market research and customer outreach.
- Supported development of marketing materials for product promotions and trade shows.
- Conducted competitor analysis to identify market trends and inform sales strategies.
Risk Analysis Intern
Republic Bank
Louisville, KY
04.2018 - 01.2019
- Analyzed large commercial loans and lines of credit to understand and report the bank's risk exposure to macroeconomic fluctuations.
- Processed and study financial statements of a diverse range of industries to understand customer's businesses and build risk profiles.
Education
MBA - Business
Indiana University
Bloomington, IN09-2025
Bachelor of Science - Economics & Finance
University of Madrid
Madrid, Spain06-2016
Master of Science - Strategic Finance
Indiana University
Bloomington, IN04-2019
Skills
- Sales team leadership
- Sales expertise
- Territory management
- Relationship building and management
- Business development and planning
- Competitive analysis
Languages
English
Spanish
Native or Bilingual
Timeline
District Sales Manager
Wirtgen Group, John Deere Company
01.2026 - Current
Territory Sales Manager
John Deere
01.2024 - 01.2026
Technical Sales Manager
Wirtgen Group, John Deere Company
05.2021 - 01.2024
Business Development Manager
Powerscreen, Terex
11.2020 - 05.2021
Dealer Manager
Powerscreen, Terex
07.2019 - 11.2020
Sales Intern
Powerscreen, Terex
01.2019 - 06.2019
Risk Analysis Intern
Republic Bank
04.2018 - 01.2019
MBA - Business
Indiana University
Bachelor of Science - Economics & Finance
University of Madrid
Master of Science - Strategic Finance
Indiana University