Phillip Bernal
San Antonio,TX
Summary
Accomplished Sales Manager offering 20 years of experience leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Thorough knowledge of every detail on how to run a sales floor in today's market. Looking for the opportunity to lead, inspire and motivate sales people on a daily basis.
Overview
14
14
years of professional experience
Work History
General Sales Manager
Shottenkirk Jaguar Land Rover Boerne
San Antonio, TX
10.2023 - 03.2024
- Developed and implemented strategies to increase sales revenue.
- Monitored customer satisfaction levels and took corrective action when needed.
- Analyzed market trends and identified potential new customers.
- Managed staff of 15 sales representatives, providing guidance and support as needed.
- Coordinated with other departments to ensure timely delivery of products or services to customers.
- Advised senior management on changes in product offerings based on customer feedback and market conditions.
- Identified areas needing improvement in order to maximize efficiency.
Owner/Operator
United Auto Of San Antonio
San Antonio, TX
06.2022 - 10.2023
- In charge of day to day operations of the dealership to include financials, inventory, sales, service, parts and reconditioning. Responsible for monthly and annual budget and goods. Attended weekly in person auctions and daily online auctions to procure inventory. Procured and maintained relationships with vendors and contractors to maximize best ROI. Handled all necessary licensing and paperwork to continue running business.
- Developed strategic plans to increase profitability and efficiency.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers.
- Negotiated contracts with vendors and suppliers.
- Analyzed industry trends to develop competitive strategies.
- Maintained relationships with existing clients by providing superior customer service.
General Sales Manager
Hill Country Honda
San Antonio, TX
04.2021 - 03.2022
- Led and mentored a team of sales associates, desk managers, BDC managers as well as BDC associates.
- Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Mentored and directed employees by conducting one-on-one meetings with salespeople.
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
- Identified weaknesses and implemented sales and business practices training to improve performance.
- Maintained department profitability while controlling expenses and promoting customer satisfaction.
- Followed up with existing customers to generate new prospective buyers through referrals.
General Sales Manager
Cavender Toyota
San Antonio, TX
01.2017 - 03.2021
- Set highest monthly record for new car sales at 624 units: August 2019
- Set all time dealership record in market share percentage of GST
- Finished 2020 number 5 in the nation in new car sales
- Number 1 in the nation for certified pre-owned sales for the sixth consecutive year
- One of twelve dealers out of 1,280 to receive President's Cabinet Award for customer service
- Number 1 in all of Gulf states Toyota in total new and used combined retail volume sales in 2020
- 11,021 units sold in 2020
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
- Mentored and directed employees by conducting one-on-one meetings with salespeople.
- Managed, hired and trained 130 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development.
- Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies.
Used Car Director
Toyota Of Boerne
Boerne, TX
01.2015 - 01.2017
- Increased overall car sales of up to 400 pre-owned monthly
- Consistently top 3 in the nation in TCUV sales
- Turned all pre-owned inventory in a timely manner with little to no wholesale loss
Used Car Manager
Cavender Toyota
San Antonio, TX
01.2010 - 01.2015
- Mentored and trained sales staff on sales techniques and overcoming objections to achieve quotas.
- Reviewed and controlled used vehicle inventory to maintain accurate supply.
- Sold pre-owned cars and trucks to meet aggressive monthly sales goals.
- Partnered with employees to develop relationships with customers and enhance sales processes.
Education
High School Diploma -
John F Kennedy High School
San Antonio, TX05.1999
Skills
- Regulatory understanding
- Training and coaching
- Dealership operations
- Sales leadership
- Customer service and retention
- Leadership and team building
- Sales planning and implementation
- Profitability improvement
- Goal attainment
- Sales tracking
- Profit and revenue-generating strategies
- Persuasive negotiations
- Sales process engineering
- Product and service management
- Service-driven sales
- Excellent communication skills
- Territory sales management
- Prospecting skills
- Compelling leadership skills
- Resolution-oriented
- Effective Retail Sales Manager
- Rapport and relationship building
Timeline
General Sales Manager
Shottenkirk Jaguar Land Rover Boerne
10.2023 - 03.2024
Owner/Operator
United Auto Of San Antonio
06.2022 - 10.2023
General Sales Manager
Hill Country Honda
04.2021 - 03.2022
General Sales Manager
Cavender Toyota
01.2017 - 03.2021
Used Car Director
Toyota Of Boerne
01.2015 - 01.2017
Used Car Manager
Cavender Toyota
01.2010 - 01.2015
High School Diploma -
John F Kennedy High School
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