PRISCILLA AYALA
Summary
Multifaceted professional with over 10 years of experience spanning beauty retail, product development, hospitality, and marketing. Proven success in leading cross-functional teams, launching new products, executing campaigns, project management, and social media strategy. Entrepreneurial and solution-oriented mindset, with a sharp eye for creative content and innovation, and expertise in brand development. Adept at managing timelines, vendor relationships, and digital projects from concept to completion. Deep understanding of brand voice, creative production, and digital marketing tools, with experience supporting global, high-growth environments.
Overview
18
18
years of professional experience
Work History
Founder & CEO
SOL'IK BEAUTY
Brooklyn, NY
05.2021 - Current
- Launched cosmetic brand from concept to market, overseeing full product lifecycle and branding strategies.
- Directed digital marketing campaigns and content production to enhance online presence.
- Coordinated ecommerce rollout across social platforms, improving customer engagement.
- Managed vendor relationships, production timelines, and design elements for marketing initiatives.
- Executed marketing campaigns while collaborating with influencers to maximize product visibility.
CEO & Founder
ChillwithmeSXM Concierge Services
01.2021 - Current
- Founded and managed concierge agency; led marketing efforts, digital content, and client relations.
- Oversaw operational processes and maintained vendor partnerships to ensure seamless experience execution.
- Curated personalized itineraries for travelers including excursions, dining, and transport.
- Delivered VIP-level concierge services to clients from check-in to check-out.
Social Media & Marketing Manager (Consultant)
Oasis Companies
SXM
12.2022 - 10.2023
- Created digital campaign schedules, aligning brand goals with content development across five brands.
- Managed paid and organic content strategies while coordinating marketing strategies and managing deadlines.
- Monitored KPIs and drove innovation in email, social, and ecommerce content tools.
Product Development & Subscription Box Manager
Helen Mantilla Agency
01.2021 - 05.2021
- Developed and executed subscription box programs; built project timelines and managed partner onboarding.
- Aligned stakeholders on strategy, timelines, budgets, and content expectations.
- Oversaw PR mailer campaigns and creative asset production.
- Managed onboarding of beauty brands for subscription boxes (e.g., AIA, BoxyCharm).
- Oversaw product development for body care lines and influencer PR boxes.
- Created pitch decks, tracked project timelines, and handled customs logistics.
Product Development Manager & Executive Assistant to CEO
Juvia's Place
Secaucus, NJ
07.2018 - 05.2020
- Directed global product launch lifecycle including concept briefs, testing, shade matching, and retailer submissions.
- Created schedules and executed creative production with digital, brand, and packaging teams.
- Supported CEO and collaborated with internal departments and external vendors to meet tight deadlines.
- Drove continuous improvement through documentation and team alignment tools.
Senior Make-Up Artist & Brand Ambassador
MAC Cosmetics
New York, NY
09.2007 - 07.2019
- Served as a regional brand ambassador managing events and in-store training.
- Provided premium client service, participating in fashion events and new launches.
- Trained staff, led in-store activations, and maintained deep trend knowledge.
- Collaborated cross-departmentally to enhance brand presence and sales goals.
Education
Certified Beauty License - Microblading, Lash Extensions
ISPMU
01.2016
Bachelor of Arts - Media Studies/Communications
City University of New York at Hunter College
01.2008
Beauty Industry Essentials Program -
Fashion Institute of Technology
Skills
- 360 Marketing Campaign Management
- Product Development & Product Launches
- Cross-Functional Team Leadership
- Digital Strategy & Content Production
- Creative & Production Process Oversight
- Vendor & Stakeholder Coordination
- Project Scheduling & Workflow Optimization
- Monday
- Asana
- Microsoft Office
Languages
- English
- Spanish
Timeline
Social Media & Marketing Manager (Consultant)
Oasis Companies
12.2022 - 10.2023
Founder & CEO
SOL'IK BEAUTY
05.2021 - Current
CEO & Founder
ChillwithmeSXM Concierge Services
01.2021 - Current
Product Development & Subscription Box Manager
Helen Mantilla Agency
01.2021 - 05.2021
Product Development Manager & Executive Assistant to CEO
Juvia's Place
07.2018 - 05.2020
Senior Make-Up Artist & Brand Ambassador
MAC Cosmetics
09.2007 - 07.2019
Certified Beauty License - Microblading, Lash Extensions
ISPMU
Bachelor of Arts - Media Studies/Communications
City University of New York at Hunter College
Beauty Industry Essentials Program -
Fashion Institute of Technology