Priscilla Ayala
Summary
Multifaceted professional with over 15 years of experience spanning beauty retail, product development, hospitality, and marketing. Experienced makeup artist with an outstanding track record of excelling in sales and customer service. Proven success in launching new products, executing campaigns, project management, and social media strategy. Entrepreneurial and solution-oriented mindset, with a sharp eye for creative content and innovation, as well as expertise in brand development. Adept at managing timelines, vendor relationships, and digital projects from concept to completion, with a deep understanding of brand voice and consumer engagement.
Overview
18
18
years of professional experience
Work History
Retail Beauty Advisor/Fragrance Freelancer
Estee Lauder
New York
11.2025 - Current
- Provided personalized makeup artistry, skincare advice, and fragrance consultations to create welcoming, inspirational, and educational in-store experiences.
- Consistently met or exceeded personal retail sales objectives and contributed to team goals, leveraging deep product knowledge.
- Supported high-impact in-store events and promotional activities, driving customer engagement and sales.
- Applied advanced makeup techniques and possessed strong knowledge of Estée Lauder's multi-brand portfolio.
- Achieve Monthly sales target.
Server
And Sons Steakeasy
New York
09.2023 - Current
- Deliver exceptional service at a speakeasy-style steakhouse, enhancing intimate dining experiences.
- Describe menu items and specials aligned with guest preferences and dietary needs.
- Provide tailored suggestions to enhance guest satisfaction while upselling effectively.
- Accurately collect orders, ensuring rapid communication with kitchen and bar for timely service.
- Demonstrate comprehensive knowledge of wines, cocktails, and spirits for ideal pairings.
- Maintain cleanliness and presentation standards, ensuring well-set tables throughout service.
- Anticipate guest needs, responding promptly to requests for improved satisfaction.
Founder & CEO
Sol'iK Beauty
Brooklyn
05.2021 - Current
- Launched cosmetic brand from concept to market, overseeing full product lifecycle and branding strategies.
- Directed digital marketing campaigns and content production to enhance online presence.
- Coordinated ecommerce rollout across social platforms, improving customer engagement.
- Managed vendor relationships, production timelines, and design elements for marketing initiatives.
- Executed marketing campaigns while collaborating with influencers to maximize product visibility.
CEO & Founder
ChillwithmeSXM Concierge Services
01.2021 - Current
- Founded and managed concierge agency; led marketing efforts, digital content, and client relations.
- Oversaw operational processes and maintained vendor partnerships to ensure seamless experience execution.
- Curated personalized itineraries for travelers including excursions, dining, and transport.
- Delivered VIP-level concierge services to clients from check-in to check-out.
Social Media & Marketing Manager (Consultant)
Oasis Companies
St. Maarten
12.2022 - 11.2023
- Created digital campaign schedules, aligning brand goals with content development across five brands.
- Managed paid and organic content strategies while coordinating marketing strategies and managing deadlines.
- Monitored KPIs and drove innovation in email, social, and ecommerce content tools.
Product Development & Subscription Box Manager
Helen Mantilla Agency
01.2021 - 05.2021
- Developed and executed subscription box programs; built project timelines and managed partner onboarding.
- Aligned stakeholders on strategy, timelines, budgets, and content expectations.
- Oversaw PR mailer campaigns and creative asset production.
- Managed onboarding of beauty brands for subscription boxes (e.g., AIA, BoxyCharm).
- Oversaw product development for body care lines and influencer PR boxes.
- Created pitch decks, tracked project timelines, and handled customs logistics.
Product Development Manager & Executive Assistant to CEO
Juvia's Place
Secaucus
07.2018 - 05.2020
- Directed global product launch lifecycle including concept briefs, testing, shade matching, and retailer submissions.
- Created schedules and executed creative production with digital, brand, and packaging teams.
- Supported CEO and collaborated with internal departments and external vendors to meet tight deadlines.
- Drove continuous improvement through documentation and team alignment tools.
Senior Make-Up Artist & Brand Ambassador
MAC Cosmetics
New York
09.2007 - 07.2019
- Served as a regional brand ambassador managing events and in-store training.
- Provided premium client service, participating in fashion events and new launches.
- Trained staff, led in-store activations, and maintained deep trend knowledge.
- Collaborated cross-departmentally to enhance brand presence and sales goals.
Education
Certified Beauty License - Microblading, Lash Extensions
ISPMU
01.2016
Bachelor of Arts - Media Studies/Communications
City University of New York at Hunter College
01.2008
Beauty Industry Essentials Program -
Fashion Institute of Technology
Skills
- Customer Service Expert
- Executing Sales Objectives
- 360 Marketing Campaign Management
- Product Development & Product Launches
- Cross-Functional Team Leadership
- Digital Strategy & Content Production
- Creative & Production Process Oversight
- Project Scheduling & Workflow Optimization
- Asana/Monday
- Microsoft Office
Languages
- English
- Spanish
Timeline
Retail Beauty Advisor/Fragrance Freelancer
Estee Lauder
11.2025 - Current
Server
And Sons Steakeasy
09.2023 - Current
Social Media & Marketing Manager (Consultant)
Oasis Companies
12.2022 - 11.2023
Founder & CEO
Sol'iK Beauty
05.2021 - Current
CEO & Founder
ChillwithmeSXM Concierge Services
01.2021 - Current
Product Development & Subscription Box Manager
Helen Mantilla Agency
01.2021 - 05.2021
Product Development Manager & Executive Assistant to CEO
Juvia's Place
07.2018 - 05.2020
Senior Make-Up Artist & Brand Ambassador
MAC Cosmetics
09.2007 - 07.2019
Certified Beauty License - Microblading, Lash Extensions
ISPMU
Bachelor of Arts - Media Studies/Communications
City University of New York at Hunter College
Beauty Industry Essentials Program -
Fashion Institute of Technology