PRUTHVI PANCHUMARTHI
Austin,TX
Summary
Experienced IT Business Systems Analyst specializing in CRM, marketing automation, and go-to-market tech stack implementations across SaaS, device manufacturing, and life sciences industries.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sr Business System Analyst
Box Inc
10.2022 - Current
- Led Salesforce application setup and customization activities, aligning features with organizational requirements
- Demonstrated proficiency in Salesforce.com and Marketo, designing and implementing scalable go-to-market strategies
- Spearheaded migration of Box's consent and preference management tool from OneTrust to TrustArc, integrating Salesforce, Marketo, SalesLoft, and Iterable while successfully transferring 80M+ customer records
- Optimized Salesforce and OneTrust platforms through automated metadata cleanup and proactive platform maintenance
- Administered and maintained GTM tech stack including Salesforce, Marketo, SalesLoft, Iterable, Gong, Box Sign, and Gainsight; identified and implemented system improvements to enhance business performance while considering budget constraints
- Developed complex Lightning Flow automations to streamline business processes and enhance user experience in Salesforce Lightning pages.
Sr Business System Manager
Juul Labs Inc
03.2019 - 10.2022
- Managed multiple Salesforce platforms including Sales Cloud, Service Cloud, Salesforce Maps, and Marketo
- Implemented Salesforce Communities to streamline request logging across critical domains including health, order management, and regulatory compliance (CCPA for U.S. and GDPR for EMEA)
- Served as sole administrator for Salesforce, PLM, and Outreach platforms, managing all production-related changes as primary point of contact
- Executed deployment processes using Gearset, Workbench, and other enterprise tools
- Implemented Computer System Validation (CSV) for Good Documentation Practices, including: Developing SOPs, Ensuring proper change control procedures, Managing documentation requirements & Conducting testing and validation for all modifications to FDA-regulated products in Salesforce PLM
- Designed company-wide backup and data retention policies for Salesforce for monitoring ongoing efforts to prevent data loss.
Sr Salesforce Administrator
Magento(Acquired by Adobe)
01.2018 - 03.2019
- Responsible for providing support for ongoing Salesforce maintenance and administration services, including periodic data cleansing, custom objects, workflows, and triggers
- Support more than 1000 users who have different Salesforce licenses (Salesforce/Salesforce Platform)
- Maintain pricebook using Salesforce CPQ and work with Deal Desk to troubleshoot quoting issues
- Responsible for creating and maintaining documentation and training material for newly onboarded Magento employees.
- Proved successful working within tight deadlines and a fast-paced environment.
- Responsible for migrating data from the Magento Salesforce org to the Adobe Salesforce org as part of Adobe's acquisition of Magento.
Sr Salesforce System Specialist
Salesforce Inc
10.2015 - 01.2018
- Performed all tasks related to the day-to-day operations of several large internal implementations of Salesforce.com, including managing users, creating and maintaining custom objects and fields, handling bulk data migration, troubleshooting error messages, and installing and supporting App Exchange applications
- Played a key role in migrating the Salesforce Org from Classic to Lightning, which was used by over 20,000 active users
- Responsible for maintaining the Salesforce Service Cloud and implementing Salesforce Omni-Channel routing for approximately 1,600 users as a pilot program
- Responsible for enabling the Salesforce Help and Training portal for M & A projects for ExactTarget, Pardot, Quip, Social Studio, and SteelBrick (Salesforce CPQ).
Education
MS in CS -
Texas A&M University
08-2015
Skills
- Salesforce/CRM
- Salesforce Administration
- Consent & Preference Management (GDPR, DACH)
- Marketing Cloud/Marketo
- Stakeholder Management
- Process Mapping
- Data Analysis
- System Analysis
- Project Management
- Process Mapping
Accomplishments
Successfully architected and implemented TrustArc's consent and preference management solution for Box Inc., enabling streamlined email communication preferences for 80M+ users globally
Certification
- Salesforce Certified Platform App Builder
- Salesforce Certified Service Cloud Consultant
- Salesforce Certified Advanced Administrator
- Salesforce Certified Platform Developer I
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Administrator
Timeline
Sr Business System Analyst
Box Inc
10.2022 - Current
Sr Business System Manager
Juul Labs Inc
03.2019 - 10.2022
Sr Salesforce Administrator
Magento(Acquired by Adobe)
01.2018 - 03.2019
Sr Salesforce System Specialist
Salesforce Inc
10.2015 - 01.2018
MS in CS -
Texas A&M University
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