Marjorie Reedholm
Austin
Summary
Results-driven operations leader with expertise in revenue operations and data analysis. Led process optimization initiatives that improved operational scalability and team productivity. Translated complex business requirements into actionable solutions, fostering cross-functional collaboration and enhancing performance metrics to achieve strategic goals.
Overview
11
11
years of professional experience
Work History
Director Of Operations
KEY.co
Austin
11.2019 - 08.2025
- Led end-to-end operations across content, curation, booking operations, and guest experience teams, ensuring operational alignment with company growth and revenue goals
- Served as the primary Revenue Operations leader, delivering analytics, dashboards, and performance reporting to executive leadership to support data-driven decision-making
- Designed, built, and maintained all organizational charts and data visualizations, significantly improving executive visibility into performance, trends, and operational health
- Partnered cross-functionally with Product and Engineering to develop and implement internal tools that enhanced workflow efficiency and supported operational scalability
- Optimized business processes and operational systems to streamline workflows and enhance cross-team collaboration
- Spearheaded implementation of PII compliance and data security initiatives, ensuring adherence to regulatory and internal data protection standards
- Acted as strategic operator and problem-solver, translating business needs into effective operational solutions across teams
- Https://key.co/
Product Manager
Hollis Company
Austin
01.2018 - 01.2019
- Led end-to-end product lifecycle from discovery and prioritization through launch and iteration
- Owned product strategy and roadmap for digital media products, aligning business objectives, user needs, and technical execution
- Collaborated with Engineering, Design, Content, and Marketing teams to deliver product features on schedule and within defined scope
- Converted business and user requirements into actionable product specifications and user stories for development
- Analyzed product performance metrics and user feedback to inform roadmap decisions and continuous improvement
- Coordinated stakeholder communication, balancing competing priorities to ensure alignment across teams
- Supported growth and engagement initiatives through data-informed product decisions and experimentation
Manager
Evereve
Austin
01.2015 - 01.2018
- Achieved sales, customer experience, and operational standards across all locations
- Coached and developed store leadership, enhancing team engagement and retention
- Executed merchandising strategies, promotions, and operational initiatives in partnership with corporate teams across stores
- Monitored key performance indicators including sales, labor, inventory, and customer experience metrics to identify trends and improvement opportunities
- Acted as a hands-on operational leader, balancing strategic oversight with in-store support to resolve issues and maintain high performance
- Led operations and performance across physical and online Trended business
Education
Bachelors of Applied Science - Business Administration
Texas State University
San Marcos, Texas, TXSkills
- Data analysis
- Revenue operations
- Process optimization
- Compliance initiatives
- Operational scalability
- Performance metrics
Projects
- QVC + Hollis Co, Supported end-to-end planning and execution of a high-profile QVC product launch, ensuring alignment across Product, Marketing, Operations, Supply Chain, and external QVC stakeholders. Helped define and align cross-functional launch objectives, success metrics, and deliverables to ensure shared understanding and execution across teams.
- Capital One Travel + KEY.co, Supported planning and execution of the Capital One Travel partnership, coordinating cross-functional teams across Operations, Product, Engineering, Legal, and Partner stakeholders. Aligned internal teams around shared partnership goals, success metrics, and operational requirements to support a seamless customer experience. Supported documentation, status reporting, and stakeholder communication to maintain clarity and momentum throughout the partnership lifecycle. Assisted with post-launch monitoring and cross-team feedback loops to identify operational improvements and optimize partnership performance.
Volunteer Experience
Heartening, Volunteered with Heartening, a community-focused organization dedicated to rescuing unwanted items and redirecting them to local charities in the Austin area, helping reduce waste and support community needs.
Personal Information
Title: Operations Leader
Timeline
Director Of Operations
KEY.co
11.2019 - 08.2025
Product Manager
Hollis Company
01.2018 - 01.2019
Manager
Evereve
01.2015 - 01.2018
Bachelors of Applied Science - Business Administration
Texas State University