Rachael Peterson
Vineland,USA
Summary
Versatile, well-rounded professional with experience in automotive sales, BDC management, hospitality, medical-related tasks, and animal care. Known for being proactive, a quick learner, and passionate about my work.
Overview
12
12
years of professional experience
Work History
Business Development Supervisor
Vineland Hyundai
Millville, NJ
11.2025 - Current
- Manage daily Business Development Center (BDC) operations, including lead distribution, appointment scheduling, and team performance.
- Interview, hire, onboard, and train BDC representatives to build and develop a high-performing team.
- Train and coach BDC representatives and sales staff on CRM systems, phone skills, and customer follow-up best practices.
- Monitor key performance indicators (KPIs), lead response times, and conversion rates to improve department performance.
- Develop email, text, and phone templates to increase customer engagement and appointment conversions.
- Design and publish promotional banners and digital advertisements for the dealership website and social media platforms.
- Manage website content and coordinate digital marketing campaigns to support dealership promotions.
- Meet with vendors to implement new marketing strategies, technology solutions, and lead generation initiatives.
- Assist management with customer escalations, showroom support, and operational process improvements.
BDC Manager
Bridgeton Auto Mall
Bridgeton, NJ
01.2024 - 07.2025
- Lead and oversee a team of 19 salespeople, with a focus on internet leads, performance optimization, and customer engagement.
- Train managers, sales staff, and cashiers on CRM systems, phone skills, and digital applications to enhance lead handling and sales efficiency.
- Build and run monthly performance reports to track key BDC metrics, showcase improvements, and drive accountability.
- Manage lead distribution and monitor follow-up efforts to maximize appointment conversions and ensure consistent communication.
- Create and maintain effective email and text templates to improve outreach and customer experience.
- Assist with setting and managing sales and service appointments for a smooth and professional scheduling process.
- Send TrueCar and other vendor certificates as part of the sales process.
- Collaborate with sales managers to assist in deal structuring and number reviews.
- Manage all vendor platforms on the backend, ensuring proper setup, functionality, and integration across systems.
- Build and maintain strong relationships with existing vendors while actively sourcing new partnership opportunities.
- Handle TO (take-over) calls and support showroom traffic to ensure seamless customer interactions.
- Facilitate onboarding and training for new hires to ensure successful integration and performance readiness.
- Answer inbound calls and assist with training the cashier as needed to support daily operations.
Multi-Role Hospitality Associate
Kaycee Rays
Vineland, NJ
09.2021 - 10.2024
- Held multiple roles across two high-volume venues: the downstairs restaurant and the upstairs nightclub.
- Served as server, bartender, barback, manager, host, and expo, stepping in wherever needed to support smooth operations.
- Assisted the owner with day-to-day management duties, staff supervision, and service flow during high-traffic hours.
- Trained new employees, supported onboarding, and helped establish new service procedures to improve consistency and efficiency.
- Maintained cleanliness and presentation by regularly cleaning and organizing both venues, ensuring a welcoming and sanitary environment for guests.
- Worked the front door at the club, managing cover charges and guest flow during events.
- Contributed to both customer-facing service and back-of-house coordination to ensure a seamless guest experience across spaces.
Administrative Assistant & Marketing Manager
Toyota of Vineland
Vineland, New Jersey
10.2021 - 11.2023
- Oversaw daily operations across all departments—including service, parts, technicians, and sales—at the request of the owner at times.
- Built and maintained custom reports based on ownership needs to support operational decisions.
- Met with vendors to manage partnerships, negotiate services, and implement performance improvements.
- Designed and updated the dealership website to enhance customer experience and drive stronger engagement metrics.
- Trained sales managers and staff on CRM platforms and other dealership systems to improve efficiency and lead management.
- Handled vehicle preference setup, RDR (Retail Delivery Reporting), and assisted with overflow calls or direct calls for the Owner.
- Managed dealership events and coordinated donation requests and related documentation.
- Monitored all online surveys and customer feedback platforms to ensure satisfaction and address concerns promptly.
BDC Representative
Toyota of Runnemede
Runnemede, New Jersey
05.2021 - 10.2021
Internet Sales Manager (store closed)
Davis Hyundai
Trenton, NJ
10.2020 - 05.2021
- Delivered exceptional guest service in a high-volume, fast-paced restaurant environment with a strong focus on hospitality and customer satisfaction.
- Maintained cleanliness and organization of the front-of-house, including regularly stocking the floor and service stations to support smooth daily operations.
- Trained new employees on service procedures, customer interaction techniques, and use of the restaurant’s customer system (POS/reservation systems).
- Supported bartenders during peak times at the service bar and filled in during breaks to ensure continuous service.
- Servers handled all expo responsibilities, ensuring food order accuracy and timely delivery to guests.
- Participated in community outreach through “wing outs,” delivering complimentary food to local businesses to build relationships.
- Represented the brand at sponsored golf outings, ensuring guests received excellent service and attention.
- Recognized for being dependable, proactive, and a collaborative team member in a dynamic environment.
Server
Hooters
East Brunswick, New Jersey
02.2014 - 12.2020
Internet Sales Manager (store closed)
Ardmore Nissan
Ardmore, PA
09.2019 - 02.2020
- Led the implementation and maintenance of structured follow-up processes for internet leads and unsold showroom traffic, improving engagement and conversion.
- Managed relationships with third-party vendors and platforms to ensure smooth integration and performance.
- Generated and analyzed monthly reports to track departmental performance and identify areas of improvement.
- Sent TrueCar certificates and coordinated with vendors to support customer incentives and lead fulfillment.
- Trained team members on CRM best practices, ensuring accurate usage and consistent process adherence.
- Oversaw departmental payroll and bonus tracking, aligning compensation with performance metrics.
- Handled TO (take-over) calls from both BDC and sales to assist with closing opportunities and ensuring customer satisfaction.
- Provided support for BDC and sales overflow, maintaining continuity in customer communication.
- Achieved and maintained above-average performance in all key performance indicators (KPIs).
Warranty Administrator
Bennett Chevrolet
Egg Harbor Township, New Jersey
09.2018 - 08.2019
- Managed all inbound service leads in VinSolutions and handled overflow service calls to ensure prompt and professional customer follow-up.
- Ran daily service reports and conducted follow-up calls with customers from the previous day’s appointments to gather feedback and ensure satisfaction.
- Responsible for submitting, transmitting, and scanning all warranty claims, verifying accuracy and completeness prior to submission.
- Corrected and posted warranty claims to appropriate accounts and maintained proper documentation for accounting, including printing warranty and PDI schedules.
- Ensured technicians used proper codes on repair orders in accordance with manufacturer requirements and warranty policies.
Education
Some College (No Degree) - Art
Cumberland County College
Vineland, NJ01-2008
High School Diploma - undefined
Millville Senior High School
Millville01-2007
Skills
- Proficient in CRM systems including VinSolutions, DealerSocket, and DealerTrack
- Skilled in internet lead management, sales pipeline development, and customer follow-up
- Experienced in training teams, managing vendor relationships, and improving workflows
- Strong background in warranty processing, reporting, and appointment coordination
- Quick learner and highly proactive with a passion for process improvement
- Hospitality expertise in fast-paced environments (server, service bartender, barback)
- Over 20 years of personal medical-related experience and knowledge
- 15 years of animal rescue involvement with strong understanding of animal behavior and care
Timeline
Business Development Supervisor
Vineland Hyundai
11.2025 - Current
BDC Manager
Bridgeton Auto Mall
01.2024 - 07.2025
Administrative Assistant & Marketing Manager
Toyota of Vineland
10.2021 - 11.2023
Multi-Role Hospitality Associate
Kaycee Rays
09.2021 - 10.2024
BDC Representative
Toyota of Runnemede
05.2021 - 10.2021
Internet Sales Manager (store closed)
Davis Hyundai
10.2020 - 05.2021
Internet Sales Manager (store closed)
Ardmore Nissan
09.2019 - 02.2020
Warranty Administrator
Bennett Chevrolet
09.2018 - 08.2019
Server
Hooters
02.2014 - 12.2020
High School Diploma - undefined
Millville Senior High School
Some College (No Degree) - Art
Cumberland County College