Rachael Varin
Greendale
Summary
Highly motivated and adaptable professional with a background in construction and extensive experience in the service industry. Possesses strong communication skills, a customer-oriented approach, and design knowledge, which can be leveraged to transition into a sales role. Demonstrates creative problem-solving abilities and meticulous attention to detail, excelling in fast-paced environments and building relationships with diverse clientele.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Outside Sales Representative
United Rentals
08.2024 - Current
- Over 5 years of successful B2B sales experience, selling construction equipment and utilization tracking software to contractors, municipalities, and industrial accounts
- Use a consultative, solution-based sales approach to identify customer pain points, deliver value-driven proposals, and close long-term accounts
- Consistently exceed sales targets in a territory-based model, managing deals from prospecting to close through both in-person and virtual interactions
- Thrive in a fast-paced, high-volume sales environment, balancing pipeline growth, active accounts, and daily customer needs
- Known for building strong, trust-based relationships with clients, leading to repeat business and account growth over time
- Experience identifying post-sale opportunities to expand product usage, introduce new software features, and increase account revenue
- Daily use of CRM systems including Salesforce to manage leads, track opportunities, update account activity, and forecast pipeline health
- Skilled in building and maintaining a robust sales pipeline while delivering accurate revenue forecasts and activity reports to leadership
CADD Engineer Assistant
RCL Engineering Group
06.2021 - Current
- Prepared standard reports and documentation to communicate results to senior management.
- Prepared bid proposals for presentation to potential clients under supervision of senior engineer.
- Used computer-aided design software to prepare blueprints and schematics.
Senior Bartender
Trinity
09.2019 - Current
- Built rapport with guests to drive repeat business and upsell premium products
- Utilized suggestive selling techniques to increase average ticket size
- Managed multiple customer relationships simultaneously with attention to detail and personalized service
Education
Bachelor of Science - Architectural Studies
University of Wisconsin-Milwaukee
12.2020
Skills
- B2B Sales & Account Management
- Consultative & Solution-Based Selling
- CRM Proficiency (Salesforce)
- Lead Generation & Pipeline Development
- Customer Relationship Building
- Microsoft Office Suite
- Territory & Opportunity Management
- Cross-Functional Team Collaboration
- Negotiation & Pricing Strategy
Certification
Construction Document Technologist
Timeline
Outside Sales Representative
United Rentals
08.2024 - Current
CADD Engineer Assistant
RCL Engineering Group
06.2021 - Current
Senior Bartender
Trinity
09.2019 - Current
Bachelor of Science - Architectural Studies
University of Wisconsin-Milwaukee
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