Rachel Redmond
Lake Orion,MI
Summary
Highly Motivated sales leader with a proven track record at Mopar/Alfa Romeo/Maserati, driving significant revenue growth through strategic planning and customer relations. Known for success in dealership consultations to increase customer experience and vehicle/part sales.
Overview
11
11
years of professional experience
Work History
Alfa Romeo Regional Sales Manager - Great Lakes
Alfa Romeo
Lake Orion, Michigan
06.2024 - Current
- Developed Strategies in the Great Lakes Region to lead Dealers in producing top CSI/SSI Nationally in both 2024 and 2025
- Successfully trained and launched the Tonale PHEV with dealers and was the first region to sell down 100% of PHEV inventory when production stopped.
- Analyzed market trends to guide dealers in allocation decisions and optimize wholesale unit distribution.
Alfa Romeo Regional Aftersales Manager
FCA US LLC
03.2018 - Current
- Launched three new Alfa Romeo stores in Great Lakes Region, expanding brand presence and market reach.
- Grew part sales YOY to $2,691,043 in the Great Lakes Region.
- Monitored reoccurring service issues and collaborated with engineering, contributing to reduction of vehicle buybacks.
- Researched and developed labor rate analysis for premium brand segment, informing pricing strategy and competitive positioning.
Maserati Regional Aftersales Manager
FCA US LLC
05.2018 - 03.2019
- #1 in North America on Maserati Levante accessory sales.
- Grew part sales 36% YOY to $439,485,130 for Maserati North America.
- Engaged dealers in corporate programs, increasing participation rates.
- Enrolled dealerships in marketing programs, driving service traffic growth.
- Applied processes that improved customer experience reviews.
Service and Parts District Manager
FCA US LLC
Orlando, USA
01.2017 - 05.2018
- Drove parts and service revenue growth through prioritized company programs (AE, Upfits, WiAdvisor, Marketing Campaigns).
- Improved recall completion rates through 100% dealer enrollment in recall emails.
- Enhanced service advocacy and retention via strategic process planning initiatives.
- Coordinated training programs ensuring certification for technicians and advisers.
MARKETING LEAD
RHL Group
Holly, USA
01.2015 - 01.2017
- Devised and implemented marketing strategies and campaigns that contributed to 8M dollar increase in AUM.
- Developed and managed social media sites to communicate products and services to current and potential customers.
Education
Bachelor of Science - Marketing
Oakland University
Auburn Hills, MI12-2016
Skills
- Revenue Generating Marketing Campaigns
- Sales forecasting
- Market Analysis
- Strategic planning
- Customer Retention/Customer Relations
- Inventory management
- Microsoft Office Suite
Accomplishments
Innovation Agent 2020 - Ryan Maguire
Timeline
Alfa Romeo Regional Sales Manager - Great Lakes
Alfa Romeo
06.2024 - Current
Maserati Regional Aftersales Manager
FCA US LLC
05.2018 - 03.2019
Alfa Romeo Regional Aftersales Manager
FCA US LLC
03.2018 - Current
Service and Parts District Manager
FCA US LLC
01.2017 - 05.2018
MARKETING LEAD
RHL Group
01.2015 - 01.2017
Bachelor of Science - Marketing
Oakland University