Rachelle Sanchez
Vestavia Hills,USA
Summary
Dynamic sales leader with a proven track record at Residence Inn Marriott, excelling in customer engagement and leadership development. Expert in crafting innovative sales strategies and enhancing client relationships, driving significant revenue growth. Proficient in IHG - Opera and dedicated to delivering exceptional service and training to elevate team performance.
Overview
17
17
years of professional experience
Work History
Group Sales Manager
Residence Inn Marriott
08.2024 - 09.2025
- Developed and executed group sales strategies to increase client engagement.
- Collaborated with event planners to ensure seamless service delivery for group bookings.
- Managed relationships with corporate clients to drive repeat business and referrals.
- Analyzed market trends to identify new opportunities for group sales initiatives.
Director of Sales
Hotel Indigo Birmingham
04.2023 - 08.2024
- Led sales strategy development, enhancing market positioning and driving revenue growth.
- Implemented targeted marketing campaigns, increasing customer engagement and brand awareness.
- Analyzed sales data to identify trends, informing strategic decision-making and improving performance metrics.
- Collaborated with cross-functional teams to optimize service offerings and enhance guest experiences.
Director of Catering Banquets and Beverage
Sodexo Live
09.2022 - 06.2023
- Developed and executed innovative catering menus tailored to client preferences and seasonal ingredients.
- Oversaw event logistics, ensuring seamless execution from planning to service delivery.
- Managed vendor relationships to secure competitive pricing and high-quality supplies for events.
- Trained and supervised catering staff, enhancing service quality and team performance.
Director of Sales
Springhill Suites By Marriott
03.2022 - 10.2022
- Trained and mentored sales team members, fostering a culture of continuous improvement and professional development.
- Established strong relationships with key clients, ensuring retention and repeat business opportunities.
- Developed pricing strategies based on competitive analysis, maximizing profitability while attracting new customers.
- Conducted regular market assessments to adapt sales approaches in alignment with industry changes and customer preferences.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Director of Sales
Holiday Inn Hoover
09.2020 - 03.2022
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Worked closely with product teams to understand customer needs and requirements.
- Managed accounts to retain existing relationships and grow share of business.
Director of Banquets
Hyatt Regency Birmingham/Wynfrey Hotel
09.2008 - 10.2018
- Directed banquet operations, ensuring seamless event execution and guest satisfaction.
- Coordinated with culinary team to develop menu offerings tailored to client preferences.
- Managed vendor relationships, negotiating contracts to optimize service delivery and cost efficiency.
- Established training programs for staff, enhancing service quality and operational procedures.
- Implemented strategic planning initiatives, improving event logistics and workflow processes.
- Oversaw budgeting for events, ensuring financial accountability and resource allocation efficiency.
Education
No Degree - Respiratory Therapy
Indiana University NW
Gary, INHigh School Diploma -
Crown Point High School
Crown Point, IN01-1977
Skills
- Customer service
- Customer engagement
- Leadership development
- Sales presentations
- Meeting Planner
- Wedding Planner
- Training
- Scheduling
- Payroll
- IHG - Opera
- Marriott - Fosse
- Hilton - Sales Force
- Hyatt - Delphi
Languages
English
Timeline
Group Sales Manager
Residence Inn Marriott
08.2024 - 09.2025
Director of Sales
Hotel Indigo Birmingham
04.2023 - 08.2024
Director of Catering Banquets and Beverage
Sodexo Live
09.2022 - 06.2023
Director of Sales
Springhill Suites By Marriott
03.2022 - 10.2022
Director of Sales
Holiday Inn Hoover
09.2020 - 03.2022
Director of Banquets
Hyatt Regency Birmingham/Wynfrey Hotel
09.2008 - 10.2018
No Degree - Respiratory Therapy
Indiana University NW
High School Diploma -
Crown Point High School