Rafael Nieto
Miami,FL
Summary
Experienced in sales, customer relations, and business development, with a strong ability to build client relationships and drive results. Comfortable handling cold outreach, consultations, and day-to-day sales operations while improving processes and efficiency. Skilled in negotiation, digital marketing, and working with cross-functional teams to create better customer experiences. Known for staying professional in fast-paced environments and focusing on solutions that help both the business and the customer.
Overview
4
4
years of professional experience
Work History
Sales Associate
Orbito Lighting
Miami, FL
01.2021 - 01.2024
- Handed the full sales cycle, from cold outreach to closing deals, managing a pipeline of homeowners, business owners, and contractors in need of lighting solutions. Achieving a 12–15% YoY growth by expanding sales channels
- Built and maintained a high value client network, onboarding landscapers, remodeling firms, and contractors through cold calls and targeted outreach.
- Drove inbound lead generation by creating and managing Instagram and website marketing, increasing brand visibility and customer engagement.
- Expanded product offerings by sourcing new suppliers and securing better pricing, giving clients more options while improving profit margins.
- Optimized the customer experience, consulting clients on design, functionality, and energy efficiency, ensuring the right lighting solutions for each project.
Pool Attendant-Prive at Aventura
KW Property Management
Miami, FL
11.2019 - 02.2020
- Assisted high-profile residents, including business owners and professionals, ensuring they had everything they needed for a comfortable experience.
- Greeted and interacted with 10–15 guests daily, providing towels, food, and services while maintaining a clean and organized environment.
- Coordinated with security, maintenance, and front desk staff to ensure smooth operations and a well-maintained pool area.
- Maintained a professional appearance and high service standards, as expected in a luxury setting.
Education
Bachelor of Arts - Economics
University of Miami
Miami, FL05-2026
Skills
Sales & Business Development
- Cold Calling & Lead Generation
- Client Relationship Management (B2B & B2C)
- Consultative & Solution-Based Selling
- Negotiation & Upselling
Customer Service & Communication
- High-Net-Worth Client Interaction
- Handling High-Expectation Clients & Conflict Resolution
- Professionalism & Discretion
Marketing & Business Strategy
- Social Media & Digital Marketing (Instagram, Website Management)
- Brand Visibility & Lead Conversion
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Sales Associate
Orbito Lighting
01.2021 - 01.2024
Pool Attendant-Prive at Aventura
KW Property Management
11.2019 - 02.2020
Bachelor of Arts - Economics
University of Miami
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