Raven Boykin
Statesville,NC
Summary
Performance-oriented Sales Leader offering an exceptional record of achievement over 14-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Area Director of Sales
Aimbridge Hospitality
01.2021 - Current
- Awarded 2022 Sales Leader of the Year for the Enhanced Select Service Division
- Certified Aimbridge Training DOS
- Planned and managed overall sales and marketing for a collection of 2 Marriott properties and 4 Hilton properties
- Achieved optimal Occupancy and ADR growth and maintained in the top 10% for RevPAR growth
- Conducted daily business review calls with operations and revenue management
- Assisted with weekly forecasting and yearly budgeting
- Cultivated and maintained relationships with top clients and shared business with other hotels in the Aimbridge portfolio.
Area Sales Manager
LTD Hospitality
01.2020 - 12.2021
- Managed Business Transient sales for multiple properties
- Solicit, negotiate and book new and repeat business through various efforts including prospecting, site tours, sales blitzes, prompt follow-up on leads and networking to maximize room revenue to meet and/or exceed sales and revenue goals
- Prospected new accounts using information gathered from in-house guest reports, Knowland, LinkedIn, Construct Connect and Google alerts
- Coordinated reservations requests and follow up with customers' confirmations, billing, special requests, upgrades and welcome notes
- Submitted requests for new rate programs and booking links
- Assist the General Manager with monthly forecasting and budgeting
- Assisted with contract re-negotiations
- Worked diligently to resolve guest issues and promote loyalty.
Catering Manager
LTD Hospitality
01.2018 - 12.2020
- Exceeded room revenue and food and beverage goals with small group bookings
- Maintained strong relationships with meeting planners
- Extensive knowledge of catering management and banquet operations, function space configurations, room set-ups and maximizing space
- Increased revenue by up-selling audio visual, decor and increasing room rental
- Supervised banquet staff during events
- Created PowerPoint proposals to send out to potential clients.
Sales Coordinator
Coastal Hospitality
01.2015 - 12.2018
- Coordinated sales for 3 Marriott properties in a highly competitive market
- Proactively identifies, qualifies, and solicits business
- Works collaboratively with other members of the hotel team to ensure sales efforts are coordinated
- Identifies, qualifies, and maintains lead sources and active accounts through telephone contact and site tours, and inside appointments
- Use available tools to understand competitors' by creating a SWOT analysis and know how to sell against them to targeted market segments
- Creates detailed customer account records, correspondence, sales agreements, proposals, and thank you letters using Sales Pro
- Meet or exceed set goals: activity, productivity (revenue consumption) and booking goals as defined by the director of sales
- Attends monthly tour and travel meetings with the convention center.
Education
High School Diploma -
New Bern High School
New Bern, NC06.2008
Some College (No Degree) - Hospitality Management
Craven Community College
New Bern, NCSkills
- Key account development
- Rapport and relationship-building
- Proficient in GRO, R&I, One Yield,PEP, Fosse
- Profit and revenue-generating strategies
- Strong negotiation skills
- Brand-building strategies
- Proficient in Delphi FDC and Standard Essentials
- Budgeting
- Forecasting
- Banquet Experience
- Sales Management
- Upselling
- Negotiation
- Supervising experience
- Sales process optimization
Accomplishments
2022 Sales Leader of the Year
Certification
Hilton Core Sales
Timeline
Area Director of Sales
Aimbridge Hospitality
01.2021 - Current
Area Sales Manager
LTD Hospitality
01.2020 - 12.2021
Catering Manager
LTD Hospitality
01.2018 - 12.2020
Sales Coordinator
Coastal Hospitality
01.2015 - 12.2018
High School Diploma -
New Bern High School
Some College (No Degree) - Hospitality Management
Craven Community College
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