Hi, I’m
Raven Sherfield
Los Angeles,CA
Summary
Diligent Store Visual Manager with strong background in visual merchandising and team leadership. Successfully coordinated store layouts and promotional displays to enhance customer experience and drive sales. Demonstrated creativity and strategic thinking to optimize product placements and maximize visual impact.
Overview
11
years of professional experience
Work History
H&M Hennes & Mauritz
Store Visual Manager
03.2023 - Current
Job overview
- Led visual merchandising strategies to enhance store aesthetics and customer engagement.
- Trained and mentored staff on visual standards, ensuring consistent brand representation across locations.
- Analyzed sales data to optimize product placement and drive sales.
- Conducted regular audits of visual presentations, identifying areas for improvement.
- Managed analytical reports to identify and track sales activities and customer trends.
- Managed window displays and in-store promotional materials, contributing to strong brand identity and increased customer interest.
- Enhanced customer experience by creating visually appealing and organized trend flow in all departments.
- Collaborated with the area team to optimize product placement, resulting in increased sales.
H&M
Flagship Visual Merchandiser
01.2018 - 2023
Job overview
- Conducted department planning and trend flow creation
- Developed visually appealing displays to enhance product visibility and drive sales.
- Collaborated with store visual manager to implement seasonal merchandising strategies aligned with brand standards.
- Trained and mentored team members on visual merchandising principles and best practices.
- Conducted regular audits of merchandise presentation to ensure compliance with company guidelines.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
JustFab
Freelance Stylist
01.2017 - 01.2017
Job overview
- Assisted with styling on set
- Built outfit suggestions for models based on current trends
- Dressed and fitted models for photoshoots
Ade Samuel - Celebrity Stylist
Assistant Stylist
01.2015 - 01.2016
Job overview
- Assisted with wardrobe pulls for music videos, commercials, and photoshoots
- Responsible for the organization and packing of garments on set
- Communicating and maintaining relationships with showrooms and costume houses to pull garments for clients
Education
Cal State University Long Beach
Bachelor of Science from Fashion Merchandising
01.2017
Los Angeles Trade Technical College
Associate of Science from Fashion Merchandising
01.2015
Skills
- Overseeing Merchandising & Styling
- Problem resolution
- Planning & trend clarity
- Strong Communication
- Task prioritization
- Team development & collaboration
- Team leadership
- Adaptability and flexibility
- Decision-making
Accomplishments
- Managed team of 4 visual merchandisers.
- Achieved 71% Season start score through constant improvement. Making it the highest score the store has seen since starting in the building.
Timeline
Store Visual Manager
H&M Hennes & Mauritz
03.2023 - Current
Flagship Visual Merchandiser
H&M
01.2018 - 2023
Freelance Stylist
JustFab
01.2017 - 01.2017
Assistant Stylist
Ade Samuel - Celebrity Stylist
01.2015 - 01.2016
Los Angeles Trade Technical College
Associate of Science from Fashion Merchandising
Cal State University Long Beach
Bachelor of Science from Fashion Merchandising