Reanna Gutierrez
Gilbert,AZ
Summary
Product Marketing Manager with 17 years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
12
12
years of professional experience
Work History
Sr Product Marketing Manager
Automation Anywhere Inc
08.2022 - Current
- Developed and implemented high impact and differentiated solution positioning and messaging.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Sales Enablement: Develop sales enablement materials, including presentations, battle cards, product collateral, and training materials.
- Collaborate with sales teams to provide product training and equip them with necessary tools to effectively sell our products.
- Product Launches: Led and coordinated product launches, ensuring effective communication and alignment across all stakeholders.
- Develop launch plans, manage timelines, and drive execution to meet launch objectives.
- Collaborate with Product to drive product adoption and product revenue.
- Led release marketing program to amplify and promote quarterly product innovations.
Sr Product Marketing Manager
Oracle Corporation
11.2021 - 08.2022
- Developed and implemented high impact and differentiated solution positioning and messaging.
- Developed and delivered high-impact repeatable sales tools for global sales initiatives such as playbooks, presentations, and training.
- Assessed competitive landscape and developed content to highlight our differentiated value and assisted sales with competitive escalations.
- Collaborated with Product to drive product adoption and product revenue.
Product Marketing Manager
OneNeck IT Solutions
02.2012 - 11.2021
- Go-to-market lead for OneNeck, worked closely with sales, product management, and engineering to drive product adoption and product revenue.
- Drove positioning, messaging, content development and campaigns to build demand for OneNeck's broad portfolio of solutions.
- Supported demand generation and account-based marketing campaigns with expertly crafted content that speaks to target personas.
Sr Sales Enablement Manager
OneNeck IT
02.2019 - 11.2019
- Led efforts to equip sales organization with the knowledge and tools they need to effectively and expertly generate pipeline and grow revenue.
- Developed and delivered programs that include industry, product and value-based selling skills training, provided coaching as needed to maintain company sales success.
Education
Bachelor of Arts - Journalism
05.2006
Consistent recipient of the Dean's List for eight semesters, Arizona State Track & Field Athlete
Skills
- Product Positioning/ Messaging
- Launch New Products
- Product Differentiation
- Market Research /Marketing Strategy
- Go-To-Market Plans
- Copywriting
- Analyst Relations
- Sales Enablement
- Competitive Analysis
Timeline
Sr Product Marketing Manager - Automation Anywhere Inc
08.2022 - Current
Sr Product Marketing Manager - Oracle Corporation
11.2021 - 08.2022
Sr Sales Enablement Manager - OneNeck IT
02.2019 - 11.2019
Product Marketing Manager - OneNeck IT Solutions
02.2012 - 11.2021
Arizona State University - Bachelor of Arts, Journalism
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