Rebecca Hamilton
Boulder County
Summary
Results-driven leader focused on developing impactful sales and marketing strategies. Experience in cross-functional leadership and customer relationship management, known for enhancing operational efficiency and driving significant revenue growth. Proven ability to enhance brand visibility and drive revenue growth through innovative marketing and pricing strategies.
Overview
2027
2027
years of professional experience
Work History
Senior Director, Sales & Marketing
Mrs. Fields Gifting and Licensing, LLC
09.2024 - Current
- Managed relationships with key ecommerce partners, resulting in improved product placements and increased visibility.
- Analyzed market trends and customer feedback to uncover sales opportunities and improve products.
- Developed and executed sales and marketing strategies for B2B and D2C channels to boost revenue.
- Implemented pricing strategies that increased profits while preserving customer loyalty.
- Led sales planning and account management to expand existing accounts and secure new ones.
- Collaborated with marketing team to develop campaigns for seasonal gifting products, driving customer engagement and sales.
- Cultivated relationships with customers and industry professionals, enhancing long-term growth and brand loyalty.
- Assisted in formulating strategic objectives for organization-wide success.
Director, Merchandising & Creative Services
Mrs. Fields Gifting and Licensing, LLC
01.2020 - 09.2024
- Led product development initiatives for seasonal gift offerings.
- Collaborated with cross-functional teams to streamline operations and processes.
- Analyzed market trends to inform strategic decision-making efforts.
- Enhanced customer engagement through innovative gifting solutions and promotions.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Identified opportunities for improvement in operational performance metrics.
- Monitored industry trends to identify opportunities for expansion and innovation.
- Spearheaded the development and launch of new products or services.
Director, Creative Services
Mrs. Fields Gifting and Licensing, LLC
2019 - 01.2020
- Managed design projects from inception to completion, achieving on-time delivery and meeting project objectives.
- Collaborated with cross-functional teams to ensure brand consistency and alignment.
- Oversaw content creation for digital platforms and social media channels.
- Directed visual merchandising strategies that increased customer engagement and improved in-store experience.
- Directed photo shoots, video shoots, and audio recording sessions.
- Ensured compliance with brand guidelines across all creative materials produced by the team.
- Developed creative strategies for marketing campaigns and branding initiatives that effectively communicated brand message and attracted target audience.
- Managed a team of copywriters, food stylists, photographers, and graphic designers to ensure quality output.
- Led brainstorming sessions to generate innovative ideas for new products.
Senior Project Manager, Marketing
Mrs. Fields Gifting and Licensing, LLC
03.2017 - 02.2019
- Led cross-functional teams to deliver high-quality project outcomes.
- Developed comprehensive project plans to guide execution and monitoring.
- Collaborated with stakeholders to define project scope and objectives.
- Enhanced communication channels between departments, resulting in improved coordination and project outcomes.
- Managed project scope, timeline and budget in alignment with company objectives.
- Coordinated resources across multiple departments and teams to ensure successful completion of projects.
- Negotiated contracts with third-party vendors.
- Monitored design processes from conceptual phase through construction.
- Implemented process improvement initiatives that streamlined workflows and reduced project delays.
- Established and maintained relationships with third parties and vendors to ensure seamless project execution.
Marketing & Production Manager
Mrs. Fields Gifting and Licensing, LLC
09.2014 - 03.2017
- Managed production schedules to ensure timely delivery of marketing materials.
- Coordinated with internal departments to align schedules and ensure on-time project delivery.
- Collaborated with vendors on printing processes and timelines for completion of projects.
- Ensured accuracy in all printed materials before they went into production.
- Developed and maintained project timelines, enhancing production process efficiency.
- Facilitated communication between departments for cohesive marketing strategies.
- Implemented best practices that streamlined workflow in production management.
- Implemented process improvements that increased efficiency by 25%.
Education
Bachelor of Science - Marketing & Tourism Management
University of Colorado, Leeds School of Business
Boulder, COSkills
- Sales strategy
- Pricing strategy
- Product marketing
- Product development
- Project management
- Cross-functional leadership
- Customer relationship management
- Innovative thinking
- Budgeting and forecasting
Timeline
Senior Director, Sales & Marketing
Mrs. Fields Gifting and Licensing, LLC
09.2024 - Current
Director, Merchandising & Creative Services
Mrs. Fields Gifting and Licensing, LLC
01.2020 - 09.2024
Senior Project Manager, Marketing
Mrs. Fields Gifting and Licensing, LLC
03.2017 - 02.2019
Marketing & Production Manager
Mrs. Fields Gifting and Licensing, LLC
09.2014 - 03.2017
Director, Creative Services
Mrs. Fields Gifting and Licensing, LLC
2019 - 01.2020
Bachelor of Science - Marketing & Tourism Management
University of Colorado, Leeds School of Business