Professional Summary
Overview
Work History
Education
Skills
Timeline

Rebecca Moore

Salesforce
Shepherdstown
25
years of professional experience

Professional who excels in managing customer concerns and achieving resolution through effective communication and problem-solving. Background includes handling critical escalations and providing timely solutions that enhance customer satisfaction. Known for strong team collaboration and adaptability in dynamic environments, with expertise in conflict resolution and customer service.

Work History

Escalation Manager

1 Year
Salesforce | 08.2025 - Current
  • Promoted to Escalation Manager after successfully managing a demanding, cross-segment territory spanning Core, Digital, and MuleSoft — recognized for a thoughtful, calm, measured approach that built deep stakeholder trust
  • Own end-to-end resolution of executive-level escalations across a multi-cloud portfolio (Core, Marketing Cloud, Tableau, MuleSoft, Agentforce, Health Cloud, Service Cloud) for strategic accounts including PepsiCo, Dell, and Google
  • Quarterbacked a high-severity, deadline-critical Data Cloud migration (~3B records, 5 countries, 11 Sev-1 incidents) with no existing playbook, delivering successful go-live ahead of a holiday code-freeze deadline and earning direct customer executive recognition — won the org-wide FY26 Q4 Customer Hero Award for this turnaround
  • Supported and helped scale the BaseCamp support program and led the DOGE initiative — a 100+ account shelfware audit for Public Sector — praised for outstanding program management and organizational skills
  • Lead cross-functional task forces spanning Success, Support, Product, and Architecture on C-suite/CEO-office-level escalations, driving resolution through structured action plans and stakeholder alignment
  • Designed and scaled 13+ internal AI/Slack productivity tools adopted org-wide, saving an estimated 16–26 hours/week across a 13-person team and adopted upward into RVP leadership reporting
  • Recognized by VP, Sr. Director, and RVP-level CSG stakeholders for program management excellence and equitable, high-quality escalation handling as Territory Manager across a rapidly growing red account territory (PACE, RCG, ARCG, and MCRC)
  • Promoted August 2025

MuleSoft/Salesforce Escalation Specialist

1 Year
Salesforce | 08.2025 - Current
  • Managed and drove the biweekly MuleSoft AMER escalation prep report, proactively tracking risk, renewal exposure, and action plans across a multi-account portfolio, surfacing issues to leadership before they escalated rather than reacting after the fact
  • Drove root-cause investigations on API escalations, partnering with Support and Engineering to resolve issues that stalled through standard channels
  • Built early cross-functional coordination skills (Alliances, Support, Product, Legal) that became the foundation for the structured escalation-management approach carried into the Escalation Manager role

Senior Operations Manager

8 Years 9 Months
American Public University System | 07.2012 - 04.2021
  • Managed and coached a team of in-office and remote admissions representatives, driving recruitment/retention strategy while ensuring compliance with federal education regulations (FERPA, ADA, TCPA, Misrepresentation Laws, Gainful Employment) and enforcing departmental performance goals and best practices
  • Leveraged a broad systems toolkit (Salesforce, Microsoft Dynamics CRM, Tableau, Microstrategy, Banner, Exact Target, and others) to drive reporting and outreach across the department

Admissions Representative

4 Years 10 Months
Shepherd University | 09.2007 - 07.2012
  • Supported student recruitment and enrollment at alma mater, building early foundation in relationship management, compliance, and process-driven student support

Realtor

4 Years
Long and Foster/Becraft Realty | 09.2003 - 09.2007
  • Conducted comparative market analyses, developed and executed independent marketing campaigns, and negotiated contracts for the sale and purchase of homes across the Washington D.C. area
  • Member of GCAAR (Greater Capital Area Association of Realtors), PENMAR (Pennsylvania-Maryland Association of Realtors), and NAR (National Association of Realtors)

Substitute Teacher

2 Years
Frederick County Public Schools, MD | 09.2001 - 09.2003
  • Facilitated and executed lesson plans for students across both short- and long-term substitute assignments, adapting quickly to new classrooms and maintaining continuity of instruction

Education

Bachelor of Arts - Psychology

Shepherd University | Shepherdstown | 05-2001

Activities: Outstanding Leadership Award (2001), Student Government Association (2000-2001), Treasurer, National Panhellenic Association (2000), Leadership Conference Participant (1999-2001), Member, Sigma Sigma Sigma Sorority (1999-2001)

Skills

Self-Directed Leadership: Operated with high autonomy in ambiguous
unmanaged environments — assumed informal leadership and drove structure without direct oversight
Executive & Cross-Functional Escalation Management: Led high-stakes
executive-visible escalations across Support
Engineering
Product
Alliances
and Success teams
Crisis & Incident Command: Directed resolution of large-scale
deadline-critical technical incidents (e.g.
multi-country data migrations
multiple Sev-1s)
Program Management: Built and scaled recurring risk-tracking programs (proactive escalation reporting
red account governance) across multi-account
multi-cloud portfolios
Process Improvement & Tooling: Designed internal AI/automation tools adopted org-wide
driving measurable time savings across teams; pioneered a proactive support tool leveraging SupportLogic to surface early risk indicators ahead of escalation
Stakeholder Communication: Maintained trusted relationships with SVP/VP/RVP-level stakeholders through calm
transparent
and consistent communication under pressure
Multi-Cloud Technical Fluency: Core
MuleSoft
Marketing Cloud
Tableau
Agentforce
Health Cloud
Service Cloud
Data Cloud
Professional Development: Three-Star Ranger on Trailhead; Aspire 2027 program participant; active
ongoing participant in Salesforce mentor/mentee programs

Timeline

MuleSoft/Salesforce Escalation Specialist

Salesforce
08.2025 - CurrentRead More

Escalation Manager

Salesforce
08.2025 - CurrentRead More

Senior Operations Manager

American Public University System
07.2012 - 04.2021Read More

Admissions Representative

Shepherd University
09.2007 - 07.2012Read More

Realtor

Long and Foster/Becraft Realty
09.2003 - 09.2007Read More

Substitute Teacher

Frederick County Public Schools, MD
09.2001 - 09.2003Read More

Shepherd University

Bachelor of Arts from Psychology
Read More
Rebecca Moore