Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca Lynn Raisley

Marketing & Business Development Executive
Downingtown,PA

Summary

Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices and customer demands.

Overview

25
25
years of professional experience
5
5
years of post-secondary education

Work History

Vice President of Business Development

National - AIG
New York, NY
01.2022 - Current
  • Report directly to the Global Head of Accident & Health and leading the U.S. Retail Distribution Team
  • Responsible for developing and executing key business strategies and produced nearly 30% above forecasted plan in 2022
  • Control and maintain budgets, complete monthly and quarterly forecasting
  • Manage team of Regional Sales Executives whose primary responsibilities are to produce new business growth, manage retail broker relationships, and drive customer retention
  • Increased existing broker penetration by identifying cross-sell opportunities
  • Root out inefficiencies in current processes, improve procedures and identify new opportunities for growth and productivity
  • Design and implement effective marketing strategies to sell new insurance products
  • Collaborate with other AIG product and distribution teams to identify opportunities to grow within existing book of business.
  • Certified Continuing Education instructor - Train sales staff and insurance brokers on Accident Insurance products

AVP of Business Development

National - AIG
Philadelphia, PA
01.2016 - 01.2021
  • Report to the U.S Head of Accident & Health and responsible for overseeing all Corporate Multinational and Domestic Business Development operations
  • Grew the AIG A&H Multinational portfolio by 100% in 3 years
  • Responsible for identifying new business partnership opportunities and execute contract negotiations
  • Served as a liaison to the Accident & Health underwriting to ensure proper business alignment between underwriting and distribution resources
  • Collaborate with AIG Property & Casualty division to effectively cross-sell and manage client and broker relationships

Regional Sales Executive - Accident Specialist

Mid-Atlantic Region, AIG
Philadelphia, PA
07.2012 - 01.2016

· Responsible for attaining and exceeding annual sales quotas

· Collaborated with senior executives to evaluate performance in regional area to develop strategies in order to expand revenue

· Recognized as top performer in region at national sales meeting for years 2012 & 2013

· Extract and analyze data to identify target opportunities for growth and increase territory penetration

Marketing Director

AEGON USA/Transamerica Life Insurance Company
Exton, PA
06.2007 - 06.2012
  • Reporting into VP of Marketing and Sales Development
  • Responsible for all aspects of 3rd party, B2B Affinity partnerships, including, concept proposal, development of multi-channel marketing plan, forecasting, and contract negotiations
  • Signed multiple B2B Affinity partnerships and increased revenue through partnerships
  • Managed all trade show marketing planning and execution in order to drive new business growth and create brand awareness
  • Responsible for hiring, training and supervising marketing staff to support new business and cross-selling sales goals, as well as to ensure that client service levels are maintained
  • Motivate staff by rewarding and recognizing exceptional work performance.

Marketing Manager

AEGON USA/Transamerica Life Insurance Company
Exton, PA
06.2004 - 06.2007
  • Lead cross-functional team to launch new inbound call center with 200 licensed Life and Health Insurance agents to support experiential and traditional marketing efforts
  • Responsible for managing B2B and B2C marketing efforts through various channels, including television, radio, direct mail, telemarketing, and event marketing
  • Launched first-ever NASCAR sponsorship with driver Carl Edwards; leveraged experiential marketing along with traditional response marketing techniques to achieve sales goals.

Education

Bachelor of Science - Marketing

West Chester University
West Chester, PA
01.1995 - 05.1997

Associate of Arts And Sciences - Business Administration

Bucks County Community College
Newtown, PA
09.1992 - 12.1994

Skills

CRM Salesforce

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Timeline

Vice President of Business Development

National - AIG
01.2022 - Current

AVP of Business Development

National - AIG
01.2016 - 01.2021

Regional Sales Executive - Accident Specialist

Mid-Atlantic Region, AIG
07.2012 - 01.2016

Marketing Director

AEGON USA/Transamerica Life Insurance Company
06.2007 - 06.2012

Marketing Manager

AEGON USA/Transamerica Life Insurance Company
06.2004 - 06.2007

Bachelor of Science - Marketing

West Chester University
01.1995 - 05.1997

Associate of Arts And Sciences - Business Administration

Bucks County Community College
09.1992 - 12.1994
Rebecca Lynn RaisleyMarketing & Business Development Executive