Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Reed Cotterill

New York

Summary

Dynamic sales leader with a proven track record at Anaconda, driving $3.2M in new ARR and achieving 157% quota attainment. An AI/ML supply chain expert and collaborative team player, I excel in developing creative solutions for enterprise clients, consistently exceeding expectations and fostering strong relationships with C-suite executives.

Overview

6
6
years of professional experience

Work History

Mid-market/Enterprise Account Executive

Anaconda
New York
09.2023 - Current
  • Currently working with large enterprise organizations of 5,000 or more employees to help secure their Python supply chain with Anaconda's Enterprise solutions. This includes working with C-suite employees of Fortune 500 companies located in North America, Europe, and Australia.
  • 157% Quota attainment in 2024. $3.2m new-business ARR with $6.85m TCV. Lead entire Mid-market in bookings every quarter in 2024.
  • Lead both the Mid-market and Enterprise teams in deals sized at $100,000 or more in 2024 with 14. Average bookings price of $164,000.
  • Presidents club in 2024.
  • 148% quota attainment since joining Anaconda in 2023.

Account Executive & Sales Strategy Advisor

Atrium
05.2021 - 08.2023
  • A founding AE hire for Atrium in 2021. Helped define/build out data-driven sales management category & sales motion for new net business.
  • Primarily worked with C-suite executives of organizations with 100-500 employees and 30-100 employee sales organizations.
  • Q3 21, 148% of ramping quota. Q4 21, 112% quota attainment for new ARR.
  • In 2022, 92% quota attainment. Led the AE team in prospecting efficiency & self-sourced new ARR.
  • 2023, shifted to the attainment & expansion of current customers. Q1 23, hit 100% of Implementation OKRs. Q2 23, 178% Quota attainment for expansion business.

Regional Director & Account Executive

ParentSquare
03.2020 - 04.2021
  • Promoted to Account Executive & Regional Director due to exceeding performance expectations.
  • In 2020-2021, 116% quota attainment. $440,000 in new ARR.
  • Built & executed my own GTM strategy. This included outbound campaigns, self-sourced demos, and onboarding for key customers.

Founding Inside Sales Representative

Parentsquare
12.2018 - 03.2020


  • Fundamental role in establishing GTM Out bounding motion, resulting in company growth from $3.5 million in ARR in December 2018 to $40 million ARR in July 2022.
  • 2019-2020, 127% Quota. $285,000 of new ARR. Met annual quota of $220,000 within 8 months.
  • Generated $510,000 of new ARR via strategic outreach during 2018-2019.

Education

Global Studies and International Relations -

University of California
Santa Barbara, United States
06.2018

Skills

  • AI/ML Supply Chain Expert
  • Cybersecurity and Python expert
  • Founding Go-To-Market Expert
  • Data-Driven Sales Expert
  • SaaS Implementation Expert
  • Development of Creative Solutions
  • Team player and leader

Affiliations

  • 2x All-American for D1 Water-polo in 2017 and 2018.
  • Current Captain of Mens Water-polo at the New York Athletic Club.
  • 4x Senior National Champion for Mens Water-polo.

Timeline

Mid-market/Enterprise Account Executive

Anaconda
09.2023 - Current

Account Executive & Sales Strategy Advisor

Atrium
05.2021 - 08.2023

Regional Director & Account Executive

ParentSquare
03.2020 - 04.2021

Founding Inside Sales Representative

Parentsquare
12.2018 - 03.2020

Global Studies and International Relations -

University of California

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Reed Cotterill