Reeves Hankins
Tacoma,WA
Summary
Dynamic District Manager with a proven track record at Trek Bicycle Corporation, excelling in leadership and business development. Spearheaded store transformations, driving revenue growth and enhancing team capabilities. Expertise in sales strategy and market analysis, fostering strong relationships to elevate brand presence and operational success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
District Manager
Trek Bicycle Corporation
03.2021 - Current
- Directed strategic and operational leadership for retail stores, generating $15 million in annual revenue.
- Achieved superior company KPIs, maintaining 95 Net Promoter Score for 2024 and 2025.
- Led initiatives for store expansion to enhance market presence.
- Mentored managers and staff in talent development programs to improve leadership readiness.
- Elevated district's Great Place To Work score from 69 to 93, reflecting improved employee satisfaction from 2021 to 2025.
Store Manager
Trek Bicycle Corporation
07.2017 - 03.2021
- Transformed underperforming businesses into top-performing stores via strategic initiatives.
- Expanded store count from nine to 275 across North America through spearheaded retail initiatives.
- Directed west coast regional training center in Utah, facilitating training for key roles from 2020 to 2021.
- Increased nationwide top-line sales through implementation of targeted strategies.
- Hired and developed talent, resulting in promotions to larger roles throughout the company.
Mid-Atlantic Brand Developer
Specialized Bicycle Components
10.2013 - 11.2016
- Drove brand development initiatives across Mid-Atlantic region, increasing visibility and market penetration.
- Organized and led promotional events and product launches to boost engagement.
- Cultivated relationships with bicycle retailers, trail management groups, legislative bodies, and end users.
- Advocated for cycling through group ride leadership, youth mentorship, and trail advocacy.
Education
High School Diploma -
Powhatan High School
Powhatan, VASkills
- Leadership and team development
- Sales strategy and execution
- Business development
- Retail operations management
- Relationship building
- Product knowledge and advocacy
- Market analysis and forecasting
- Strategic planning
- Sales forecasting
- Employee training
- Performance evaluation
- Recruiting and hiring
Certification
- Bike Fitting and Bicycle Mechanical Certifications
- Leadership Development Courses
Accomplishments
East Coast Store Manager of the Year 2018
Affiliations
Volunteer trail builder
Timeline
District Manager
Trek Bicycle Corporation
03.2021 - Current
Store Manager
Trek Bicycle Corporation
07.2017 - 03.2021
Mid-Atlantic Brand Developer
Specialized Bicycle Components
10.2013 - 11.2016
High School Diploma -
Powhatan High School