Summary
Overview
Work History
Education
Skills
Timeline
Generic

REGINA C. WOZNISKI

Pottsville,Pennsylvania

Summary

Regional Market Executive 15+ years of expertise in the multi-locational development of business operations, focused on the sales, marketing and budget awareness of each organization, while growing external community relations through a number of support and service-related initiatives. An innovative, analytical and solutions-driven executive, focused on mission-based operations, conceptualizing successful programs and manifesting vision through the expansion of existing healthcare networks. Implement the controls necessary for increased accuracy of financial reporting, performing gap analysis in assessment of impact on business operations, as compared to industry best practices. Assess pilot programs and prototypes for both effectiveness and sustainability. Set standards for organizational workflow, aiming towards improved service quality, home health initiatives and community. Develop, institute and amended standard operating procedures (SOPs), as needed to provide continued direction and quality control across the network. Implemented best practice strategies and maintained knowledge of new and updated regulations, unifying processes and related activities, while preparing the organization for upcoming compliance audits. Analyze internal operations and enforced standards for control in the timely implementation of compliance-related matters, emphasizing critical internal and external audit points and all other areas of potential violation.

Overview

13
13
years of professional experience

Work History

Area Market Executive

Compassus Hospice And Palliative Care
Pennsylvania
01.2021 - 12.2023
  • Led a team of 21 liaison’s/ healthcare professionals through the careful development and optimization of newly implemented business initiatives
  • Achieved YOY growth in all programs by an increase of 30%
  • Designed, directed, and managed projects related to the ultimate growth and expansion of initiatives across the agency, harvesting relationships with community and national based hospitals, and healthcare agencies in PA.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Obtained successful meetings with various C-Suite level healthcare systems, physicians, ACO’s, ISNPs’s to obtain multiple high level partnerships, joint ventures for our company.

HOSPICE CARE CONSULTANT

COMPASSUS HOSPICE AND PALLIATIVE CARE
03.2014 - 01.2021
  • Achieved Presidents Circle National Sales Award 2015, 2016, 2017, 2018, 2019, 2020, 2021
  • Took over an under-performing territory, doubling the existing referral base by 50%
  • Directly increased revenue and influenced the growth of staffing and hiring cycles, adding 50%+ more personnel in two years
  • Led our business to become one of the most thriving networks in the region, providing continued human resource management, strategic planning, conflict management, sales development and referral outreach.
  • Designed, directed and managed projects related to the ultimate growth and expansion of initiatives within these territories, harvesting relationships with community-based hospitals, healthcare platforms within the Northeast area
  • Increased profitability and market share by more than 50%

Assistant Nursing Home Administrator

Manor Care Health Services
PA And MD
01.2012 - 03.2014
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
  • Communicated with patients, ensuring that medical information was kept private.
  • Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
  • Developed and updated policies and procedures, maintaining compliance with guidelines relating to HIPAA, benefits administration and general liability.
  • Implemented successful healthcare program through professionalism, quality of care, medical teaching and patient satisfaction.
  • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility.
  • Monitored and inspected staff processes to eliminate hazards posed for both residents and staff while ensuring continuous compliance with regulations.
  • Spearheaded and implemented new projects to expand scope of engagement.
  • Defined testing protocols, quality assurance initiatives and clinic policies and procedures.

Regional Market Executive

Compassus Hospice And Palliative Care
Pennsylvania
12.2023 - Current
  • Oversees growth expansion for 8 programs within the state of PA. (Census over 600 daily) Over 30 marketing employees.
  • Skilled in understanding value based care, ACO’s, Advanced Care Planning models etc.
  • Continuing to achieve more PPA’s/ JV’s with multiple national healthcare partners in PA.
  • Proficiency in strategic planning and evaluating risk vs. benefits: Fluid in speaking to all healthcare segments in order to achieve continued growth.
  • Opened a new program and have already achieved a LOS of greater than 50 census in one year.

Education

BA - Marketing/Communications, Public Relations

Kutztown University

Marywood University

Skills

  • Microsoft Office (Word, Excel, PowerPoint, Outlook), Salesforce, Workday, HCHB, Trella, Power BI
  • Strategic and Operational Planning
  • Extensive Personal Network- on various local community and national boards

Timeline

Regional Market Executive

Compassus Hospice And Palliative Care
12.2023 - Current

Area Market Executive

Compassus Hospice And Palliative Care
01.2021 - 12.2023

HOSPICE CARE CONSULTANT

COMPASSUS HOSPICE AND PALLIATIVE CARE
03.2014 - 01.2021

Assistant Nursing Home Administrator

Manor Care Health Services
01.2012 - 03.2014

BA - Marketing/Communications, Public Relations

Kutztown University

Marywood University
REGINA C. WOZNISKI