RENEÉ ORR
Tonawanda,NY
Summary
Goal-oriented manager and knowledgeable marketing professional with 15+ years in developing, implementing and managing marketing and public relations strategies and activities. Superb organization and project management skills with talent in developing innovative communication and marketing strategies.
Overview
27
27
years of professional experience
Work History
Director of Advancement and Communications
Cardinal O'Hara High School
Tonawanda
07.2010 - Current
- Responsible for all activities of the advancement and communications department encompassing all marketing and public relations activities, as well as fundraising and special events.
- Developed and implemented comprehensive communication strategies that increased brand visibility in the community and improved engagement of alumni by 20%.
- Successfully led a new marketing and brand campaign to update the school's look and presence in the community.
- Increased and improved social media presence as well as external and internal communications to key stakeholders.
- Increased revenue by 25% for all special events and fundraising initiatives.
- Cultivate relationships with constituents resulting in increased major gifts including the school's first six and seven figure donations.
Sports Information Director
Erie Community College
Buffalo, NY
08.2019 - Current
- Duties include planning, organizing, and coordinating media relations and marketing activities for the college athletic department.
- Write and distribute reports and press releases to local and regional news outlets.
- Responds to various requests for team histories, photos, statistics, and related information.
- Maintain athletic website and social media outlets.
Event Supervisor
Key Bank Center
Buffalo, NY
01.2003 - Current
- Assist the Operations Department at events with overseeing game day and event staff.
- Work with ushers, ticket takers and security to ensure a safe environment for Key Bank Center Guests.
Executive Director of Institutional Advancement
Mount Mercy Academy
Buffalo, NY
06.2008 - 07.2010
- Led a staff of four professionals responsible for development, alumni relations, special events, marketing and communications and admissions recruitment.
- Responsible for creating strategy and plans for development activities that include assisting in the identification and cultivation of potential funding sources, developing alumni relations and activities designed to encourage support and connections to the school and leading a comprehensive communications and marketing program.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Director of Development & Communications
Literacy Volunteers of Buffalo & Erie County
Buffalo, NY
09.2005 - 05.2008
- Accountable for the cultivation of new donors as well as managing relationships with existing donors.
- Responsible for the end-to-end coordination and execution of all special events and volunteer recruitment.
- Implemented metrics to measure the effectiveness of communication initiatives, providing regular reports and insights to senior management for data-driven decision-making.
- Assisted executive director with running of the day-to-day operations of the office and all staff.
Community Relations Manager
Barnes & Noble Booksellers
Amherst, NY
10.2001 - 09.2005
- Developed all community based and in-store programming and events.
- As part of the store management team, responsibilities included meeting monthly and yearly fiscal goals.
- Cultivated strategic community partnerships and implemented targeted point of sale initiatives, increasing local brand visibility and sales.
- Responsibilities included developing and maintaining relationships with authors, media and other community leaders.
Director of Marketing
Buffalo Blizzard Soccer
Buffalo, NY
09.1997 - 10.2001
- Managed all aspects of marketing and community relations for the Buffalo Blizzard including marketing, sponsorship sales and fulfillment and volunteer coordination.
- Directed all game day promotions and entertainment.
- Coordinated all special events, player and mascot appearances, donation process and game day staff.
- Assisted the sales staff in implementing sales plans and reaching yearly goals.
Education
Master of Science in Sport Administration -
Canisius College
Buffalo, New York08.1997
Bachelor of Arts in Public Communication - undefined
State University College at Buffalo
Buffalo, New York05.1995
Skills
- Website Management
- Press Release Writing
- Media Relations
- PR strategy development
- Community Relations
- Event Planning
- Community Outreach
- Internal Communications
- Story pitching
- Social Media Strategy
- Fundraising expertise
- Volunteer Management
Timeline
Sports Information Director
Erie Community College
08.2019 - Current
Director of Advancement and Communications
Cardinal O'Hara High School
07.2010 - Current
Executive Director of Institutional Advancement
Mount Mercy Academy
06.2008 - 07.2010
Director of Development & Communications
Literacy Volunteers of Buffalo & Erie County
09.2005 - 05.2008
Event Supervisor
Key Bank Center
01.2003 - Current
Community Relations Manager
Barnes & Noble Booksellers
10.2001 - 09.2005
Director of Marketing
Buffalo Blizzard Soccer
09.1997 - 10.2001
Master of Science in Sport Administration -
Canisius College
Bachelor of Arts in Public Communication - undefined
State University College at Buffalo