Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Retail Excellence 2019,2024
Million-Dollar print center 2020,2021,2024,2025
Manager Development 2024,2025
Generic

REYNALDO MICHAEL SANTOS

The Bronx,NY

Summary

Dynamic and results-driven bilingual sales management professional with over 20 years of experience in leading high-performing teams and achieving record-setting sales. Recognized for fostering a tenacious mindset that inspires employees to excel while delivering world-class service. Skilled in developing straightforward, solution-oriented strategies that align with customer needs and objectives, ensuring satisfaction and loyalty. Committed to driving performance excellence and cultivating a culture of success within the organization.

Overview

18
18
years of professional experience

Work History

General Manager District Trainer

Staples
Yonkers, NY
01.2022 - Current
  • Guide each manager and supervisor in fostering a culture of consultative selling and comprehensive solutions.
  • Promote profitable sales and margins while minimizing variability and enhancing performance year over year.
  • Encourage your team to learn, develop, and achieve through effective teaching, coaching, and motivation.

General Manager

Staples
New York, NY
01.2019 - Current
  • Manage retail store staff, hire and train new employees, motivate current employees, schedule employee hours, and oversee payroll.
  • Plan store layout and displays to simplify customer shopping and promote products.
  • Work to meet all sales targets, plan store sales strategies, analyze sales data, and work to expand sales.

Sales Manager

Staples
Scarsdale, N.Y
01.2012 - 01.2019
  • Engaging and inspiring store teams to achieve maximum performance by modeling behavior that fosters a sense of energy, ownership, teamwork, and personal commitment
  • Pursuing, attracting, hiring, coaching, and retaining talented associates for key roles and setting clear performance expectations
  • Sharing responsibility as the “Manager on duty” and total store operations
  • Creating a culture of consultative selling with an emphasis on developing ongoing professional relationships with top customers
  • Maintaining accountability for results within the Easy Tech & Mobile area
  • Overseeing the timely completion of required training for all store associates

Operation Manager

Staples
Bronx, NY
01.2011 - 01.2012
  • Responsible for creating a highly performing team that is focused on putting the customer first.
  • Accountable for total store operations, customer service and merchandising activities.
  • Establish and maintain an environment that supports and strengthens Staples brand and store inventory

Technology Sales Supervisor

Staples
Bronx, NY
01.2009 - 01.2011

• Leadership: Acts as a leader within the retail organization, holding direct responsibility for the Tech Selling floor. Offers coaching and constructive feedback to all tech sales associates. Takes personal responsibility for the tech sales team. Drives profitable sales and service while maintaining high integrity and ethical conduct as a keyholder for the store.
• People: Participates in the selection, recruitment, and performance evaluations of Tech Sales associates.
• Selling: Advocates for technology and computing sales programs; Demonstrates Inspired Selling behaviors in all interactions and communications with customers, associates, and management. Guides the team of associates to emulate these behaviors; Acts as a Selling and Service role model for the entire store. Meets all sales and service objectives and enhances DPT by presenting solutions. Addresses and resolves customer inquiries and issues.

Inventory Specialist

Staples
Bronx, NY
01.2008 - 01.2009
  • Implement precise and effective inventory management; Zero Balance
    Return to Vendor / Return to Warehouse / Cross Channel Returns / Reserve online pick up in store.
  • Guarantee that back of house operations and truck processes align with company standards to effectively sustain stock levels.
  • Create a welcoming atmosphere for customers by keeping the store tidy and organized.

Education

Highschool Diploma -

Ashworth College

Skills

  • Leadership and team building
  • Problem resolution
  • Operations management
  • Team player

Accomplishments

  • Supervised team of fifty staff members.
  • Supervision - Supervised sales team to monitor sales activity and goal achievement.
  • Business Development: - Spearheaded acquisition of competitors. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 25%.

Languages

English
Full Professional
Spanish
Full Professional

Timeline

General Manager District Trainer

Staples
01.2022 - Current

General Manager

Staples
01.2019 - Current

Sales Manager

Staples
01.2012 - 01.2019

Operation Manager

Staples
01.2011 - 01.2012

Technology Sales Supervisor

Staples
01.2009 - 01.2011

Inventory Specialist

Staples
01.2008 - 01.2009

Highschool Diploma -

Ashworth College

Retail Excellence 2019,2024

Increased Copy and print center sales to exceed Million dollar sales.

Million-Dollar print center 2020,2021,2024,2025

Increased Copy& Print sales to Multi million dollar sales 

Manager Development 2024,2025

Responsible for Training and On-boarding store managers hired in our district.