Rhonica Petty
Realtor Associate/ Sales Professional
El Segundo,CA
Summary
Seasoned real estate sales agent with comprehensive background in residential and commercial property sales. Skilled in negotiating deals, understanding client needs, and managing complex transactions smoothly. Demonstrated ability to grow client base through strategic marketing and networking. Proven track record of exceeding sales targets by implementing innovative selling strategies and fostering strong relationships with clients, enhancing satisfaction and loyalty.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Realtor Sales Associate
Trust Properties USA
Long Beach, CA
08.2023 - Current
- Developed a new territory for TPUSA in the greater Long Beach/South Bay areas by fostering professional relationships with referral partners, such as attorneys, professional fiduciaries, and financial planners.
- Oversaw and negotiated offers for real estate purchases on clients' behalf.
- Advised clients on market conditions, pricing and legal requirements for property transactions.
- Identified areas where improvements could be made in terms of processes or procedures relating to real estate transactions.
- Serviced daily flow of leads to quickly identify and capitalize on sales opportunities.
- Organized promotional activities such as charity events or community outreach programs.
- Maintained current and accurate CRM database of prospective customers.
Business Development Executive
Great Buildz
Encino, CA
05.2023 - 05.2024
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Participated in trade shows, conferences, and other events to promote company's products or services.
- Assisted in the development of promotional materials such as brochures, flyers.
- Established strong relationships with key decision makers within client organizations.
- Developed and implemented strategies to increase customer base and revenue growth.
Realtor
The Agency RE
Manhattan Beach, CA
06.2022 - 06.2023
- Developed relationships with vendors who could provide services related to the purchase or sale of real estate.
- Maintained accurate records of client interactions and transactions.
- Promoted property sales through advertisements, open houses and participation in multiple listing services.
- Generated leads through networking activities, cold calling prospects, referrals.
- Maintained current and accurate CRM database of prospective customers.
- Developed and presented purchase offers to sellers for consideration.
- Showed residential properties and explained features, value and benefits of available homes.
Pharmaceutical Sales Representative
Kowa Pharmaceuticals
Beverly Hills , CA
05.2022 - 05.2023
- Provided detailed product presentations to customers on a regular basis to promote products and services.
- Participated in regional and national conferences to stay informed on industry trends and network with professionals.
- Maintained accurate records of sales activity using CRM software systems.
- Cross-sold additional products and services to purchasing customers.
- Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest.
- Participated in professional development programs aimed at improving skillset required for success in the role.
Realtor
Redfin
Manhattan Beach, CA
07.2020 - 06.2022
- Liaised between buyers and sellers to facilitate negotiations and propel escrow progress.
- Maintained accurate records of client interactions and transactions.
- Promoted property sales through advertisements, open houses and participation in multiple listing services.
- Assisted clients in obtaining financing options such as mortgages or loans.
- Provided guidance and support throughout the entire purchasing process from initial search through closing.
- Generated leads through networking activities, cold calling prospects, referrals.
- Established and maintained positive relationships with owner banks, non-owner banks, attorneys, mortgage lenders and builders.
- Maintained current and accurate CRM database of prospective customers.
- Identified potential buyers through cold calling.
- Prepared and delivered sales presentations.
- Increased personal revenue by completing multiple home and property sales.
Executive Assistant
Remax Realty
El Segundo, CA
03.2019 - 06.2020
- Coordinated executive and senior management vacation, day-to-day meeting and travel schedules.
- Scheduled appointments for executives with external parties such as vendors or suppliers.
- Researched and prepared information for presentations to high-level executives.
- Delivered optimal administrative, customer service and case management support.
- Compiled meeting agendas and supportive materials ahead of meetings.
- Executed special objectives and projects in response to executive team and board member requests.
- Coordinated with internal departments on a regular basis to ensure efficient functioning of day-to-day operations.
- Provided administrative support in preparing contracts, invoices, purchase orders, and other documentation required for daily business activities.
- Entered customer information and updates in database system to track leads, interactions, relationships and propel sales opportunities.
Head Bartender (Corporate Trainer)
Hillstone Restaurant Group
Manhattan Beach, CA
09.2002 - 10.2014
- Managed high volume of shift customers and simultaneously assisted restaurant servers with diverse needs.
- Created weekly reports of sales figures for management review.
- Studied industry trends to inform planning of bar menu and development of new drink recipes.
- Introduced new seasonal and special events menu items to successfully increase monthly sales.
- Enhanced sales and profit through improved management approaches and enhanced employee training on sales techniques.
- Provided excellent customer service by attending to guests' needs promptly and courteously.
- Processed above-average daily revenue and consistently met targets for special events and promotions.
- Trained all new hires to adhere to the company's high level service standards.
Account Executive
Sullivan Pattison Clevenger Advertising
Portland , OR
06.1998 - 06.2002
- Wrote strong advertising copy for use in email blasts, social media posts and online ads.
- Coordinated production of print ads, radio spots, television commercials and web content.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Devised updates to company online presence, including main business website.
- Researched target audiences to develop effective marketing strategies.
- Developed and maintained relationships with clients to ensure satisfaction with advertising campaigns.
- Exceeded department expectations for productivity and accuracy levels.
- Developed and implemented strategic sales and branding strategies to drive product growth.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Oregon
Eugene, OR06-1998
Skills
- Property valuation
- Sales presentation mastery
- Networking and referrals
- Market analysis expertise
- Marketing strategy development
- Strong negotiation skills
- Social media proficiency
- Lender relations
- Comparative market analysis
- Real estate development
- Lead follow up
- Sales closing
- CRM software use
- Seller representation
- Contract negotiation
- Leasing and sales
- Strong organizational skills
- Business development
- Buyer representation
Certification
- CA Real Estate Salesperson License #02043321
- CAR Certified Trust and Probate Specialist
References
References available upon request.
Timeline
Realtor Sales Associate
Trust Properties USA
08.2023 - Current
Business Development Executive
Great Buildz
05.2023 - 05.2024
Realtor
The Agency RE
06.2022 - 06.2023
Pharmaceutical Sales Representative
Kowa Pharmaceuticals
05.2022 - 05.2023
Realtor
Redfin
07.2020 - 06.2022
Executive Assistant
Remax Realty
03.2019 - 06.2020
Head Bartender (Corporate Trainer)
Hillstone Restaurant Group
09.2002 - 10.2014
Account Executive
Sullivan Pattison Clevenger Advertising
06.1998 - 06.2002
Bachelor of Arts - Journalism And Mass Communication
University of Oregon
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