Ricardo A Gonzalez
Rancho Cucamonga
Summary
Sales leader with a record of driving market share growth through targeted sales strategies and innovative marketing campaigns. Expertise in customer relationship management has resulted in high customer satisfaction and profitability. Effective in leading teams to exceed sales goals and align organizational capabilities with market trends.
Overview
2
2
Languages
27
27
years of professional experience
Work History
District Sales Supervisor
KDP
Frisco
06.2022 - 07.2026
- Balanced current and prospective customers against organizational capabilities and market trends to consistently exceed assigned sales and AOP profitability targets.
- Developed targeted sales plans that increased market share for specific product lines.
- Developed and rigorously maintained strong customer relationships with highly satisfied and profitable customers.
- Partnered effectively with cross-functional teams to align and achieve sales goals.
- Managed 6 account managers, equipping them with tools and resources to meet sales objectives.
Regional Market Manager Hispanic Markets
KDP
Plano
02.2011 - 06.2022
- Developed marketing campaign with Anheuser-Busch to promote Clamato and selected beer brands, enhancing market presence in Hispanic communities.
- Supervised Hispanic territory managers across Southern California with assigned areas throughout Southern California.
- Created bilingual POS content to increase brand recognition among Hispanic consumers.
- Conducted customer surveys to gather feedback for product improvement and new development opportunities.
Key Account Representative
The Integer Group
Denver
07.2005 - 01.2011
- Managed targeted marketing promotions for Coors Brewery Company to enhance brand presence in Hispanic market.
- Negotiated and coordinated with distributors to execute effective demos and optimize product displays.
- Collaborated with marketing teams to develop promotional materials that boosted product visibility.
- Analyzed competitors' offerings to identify market trends and inform strategic decisions.
- Spearheaded a 'recession resistant' program that was easily reproduced and spread throughout multiple states.
Sales Representative
Premium Distribution Company
San Bernardino
05.1999 - 06.2005
- Secured new customer accounts in assigned geography sales area.
- Inspired customer enthusiasm for company's mission and values through brand education.
- Clarified latest trending brands and cross merchandising opportunities for customers.
- Conducted market analysis to evaluate competitive trends and create reports for sales manager.
Education
Associate of Arts - Business Administration
University of Phoenix
Tempe01-2028
Skills
- Sales strategy development
- Lead generation
- Innovative marketing strategies
- Market analysis
- Customer relationship management
- Business needs assessment
- Profit maximization
Languages
English
Professional
Spanish
Limited
Timeline
District Sales Supervisor
KDP
06.2022 - 07.2026
Regional Market Manager Hispanic Markets
KDP
02.2011 - 06.2022
Key Account Representative
The Integer Group
07.2005 - 01.2011
Sales Representative
Premium Distribution Company
05.1999 - 06.2005
Associate of Arts - Business Administration
University of Phoenix