RICARDO A. REYES
San Diego
Summary
Dynamic marketing professional with a proven track record at San Pablo Colleges Medical Center, enhancing customer satisfaction by 25%. Skilled in strategic planning and audience understanding, I excel in driving brand engagement and fostering team collaboration to achieve outstanding results. Committed to delivering quality and innovative solutions in fast-paced environments.
Overview
37
37
years of professional experience
Work History
Lead Ambassador
Club Sycuan
El Cajon
04.2019 - 04.2026
- Ensured operational efficiency of Club Sycuan on assigned shift by scheduling and assigning duties to Ambassadors, reviewing staff schedules for adequate coverage, communicating departmental information, monitoring staff activities, providing guidance, coordinating marketing events and promotions, and resolving non-routine guest complaints.
- Managed Club Sycuan Ambassadors and activities, providing guest service and support to team members while effectively representing Casino brand.
- Provided comprehensive training to Club Sycuan Ambassadors, resulting in improved team performance.
- Built positive guest relationships by maintaining high visibility on the Casino floor and initiating contact with guests.
Marketing Manager
San Pablo Colleges Medical Center
San Pablo City
07.2015 - 09.2018
- Refined campaign strategies and outlined KPIs and success metrics.
- Designed and created new services and checkup packages, writing copy for in-house materials to enhance customer engagement.
- Increased the outpatient volume by 20% through the introduction of industrial clinic services.
- Increased partnerships with health plan providers by 16%.
- Developed and improved the frontline outpatient customer service which increased the customer satisfaction rating by 25%.
- Provided critical insights that anticipated and resolved issues, improving overall service delivery.
- Monitored progress of key initiatives, ensuring deadlines and deliverables were met effectively.
Marketing & Media Specialist
Freelance
01.2005 - 06.2015
- Pharmaceutical Rebrand. Created blueprint and communications plan for brand relaunch of antihistamine medication as over-the-counter tablet. Increased unaided brand awareness and aided brand awareness by 2% and 10% respectively after one year of relaunch, in a market where there are two dominant brands.
- Website Restructure to achieve sales objectives. Provided analysis of business practices; advised on website redesign, ad spot pricing and restructuring. Digital advertising revenues increased by 5% during the first 6 months of restructuring the website.
- Wi-Fi Service Launch. Created marketing plan; trained sales team. Service usage increased by 20% during the first 3 months of launch.
- Contributed to media agency of record pitch team for large multinational company, refining presentation strategies and client engagement.
- Radio Station Launch in Manila Metropolitan area. Provided media analytics; oversaw market research and positioning; developed sales kit, sales list, and pitches.
- Consulted on marketing management and analytics for confidential companies across diverse industries, enhancing strategic initiatives.
Media Director
Starcom Philippines
Makati City
09.1997 - 02.2005
- Led team of 7 media planners/buyers, providing strategic leadership and mentoring to enhance team capabilities and performance.
- Oversee the preparation of annual media objectives and strategy document.
- Oversaw preparation and execution of monthly media plans, ensuring alignment with objectives and adherence to budget and strategic guidelines.
- Conduct periodic monthly, quarterly and annual media reviews.
- Prepare quarterly media landscape overview for presentation to clients.
- Developed new agency-media negotiation styles that established a template for negotiations across the Asia-Pacific region.
- Notable accounts: Bristol-Myers Squibb, Mead Johnson, Pfizer, Western Union, Touch Mobile, Petron Corporation, Monde Nissin.
Account Director
Jimenez/DMB&B
Makati City
11.1988 - 08.1997
- Initiated conceptualization of advertising materials in collaboration with Creative Dept to align with brand strategy.
- Initiate the preparation of media plans and oversee the media implementation to ensure that objectives and strategies are achieved, including approved adspend.
- Increased the ad spend of brands managed by at least 25% year-on-year.
- Planned and managed go-to-market events for brands to drive engagement and brand visibility.
- Supervised team of 15, providing strategic leadership and mentorship to enhance team capabilities.
- Worked with market research for the development of insightful and strategic communications plans.
- Notable accounts: Budweiser, Asia Brewery, Glaxo Philippines, Jag Jeans, Urban Bank, Philips.
Education
Bachelor of Science - Commerce and Management
San Beda College
Manila, Philippines01-1982
Skills
- Customer service excellence
- Brand development
- Client engagement
- Brand loyalty
- Strategic planning
- Analytical thinking
- Critical analysis
- Quality assurance
- Attention to detail
- Time management skills
- Brand advocacy
- Brand engagement
- Customer retention
- Interpersonal communication
- Audience understanding
- Performance evaluation
- Rapid learner
- Follow-through commitment
Languages
English
Professional
Tagalog
Professional
Timeline
Lead Ambassador
Club Sycuan
04.2019 - 04.2026
Marketing Manager
San Pablo Colleges Medical Center
07.2015 - 09.2018
Marketing & Media Specialist
Freelance
01.2005 - 06.2015
Media Director
Starcom Philippines
09.1997 - 02.2005
Account Director
Jimenez/DMB&B
11.1988 - 08.1997
Bachelor of Science - Commerce and Management
San Beda College