Richard Allen
Fort Lauderdale,FL
Summary
Digital marketing expert with 16+ years of experience and proven success in scaling brands and leading high-impact marketing strategies. Founder of Muscle Prodigy and PetFitness, and head of a successful digital marketing agency that consistently drives client success through data-driven strategies and AI integration.
Overview
16
16
years of professional experience
Work History
Founder & Chief Marketing Officer,
PetFitness
01.2023 - Current
- Launched an exercise brand for pets, providing video content and educational resources
- Built solid traction with 100% YoY growth in subscription sales
- Achieved significant social media growth, amassing 50,000 followers
- Delivered daily blog content for over a year, featuring highly indexed and search-optimized articles
- Led a team of influencers to promote products, significantly enhancing brand visibility
Founder & Digital Marketing Consultant,
RAllen Digital
04.2019 - Current
- Consult and maintain relationships with over 100 clients, handling all marketing, sales, and client acquisition efforts
- Implement AI tools to increase efficiency, delivering projects 50% faster and managing complete website builds
- Lead and manage marketing projects, developing strategies and overseeing a team of up to 10 professionals, including web developers, designers, video editors, and ad specialists
- Achieved 'Top Rated Freelancer' and 'Expert Vetted' badges, placing in the top 1% of marketers on Upwork, the world's largest freelancing platform
- Recognized by Upwork as a top profile, featured in an article for outstanding client satisfaction and marketing expertise
Founder & Chief Marketing Officer,
Muscle Prodigy
11.2008 - 05.2019
- Achieved 250,000 unique monthly visitors and generating over $3 million in revenue in two years
- Developed 4,000 pages of health and fitness content, featured by major platforms, including Sports Illustrated and Bleacher Report.
- Built a network of 100+ influencers to promote products
- Managed $1.5 million in Facebook ad spend, generating 700 million impressions and acquiring 30,000 customers
- Built an email list of 270,000, achieving higher engagement rates than competitors
Education
B.A. - Journalism & Mass Communication
University of Wisconsin-Madison
05.2010
Skills
- AI Tools: ChatGPT, Jasper, QuillBot, Surfer SEO
- Marketing Platforms: Clickfunnels, Shopify, WordPress, GoHighLevel
- Analytics: Facebook Insights, Google Analytics, Search Console
- Email Marketing: Active Campaign, MailChimp, Klaviyo
- Paid Ads: Facebook, Instagram, Google, TikTok
- Project Management: Asana, Slack, Workspace
- CRM: Salesforce, HubSpot
Timeline
Founder & Chief Marketing Officer,
PetFitness
01.2023 - Current
Founder & Digital Marketing Consultant,
RAllen Digital
04.2019 - Current
Founder & Chief Marketing Officer,
Muscle Prodigy
11.2008 - 05.2019
B.A. - Journalism & Mass Communication
University of Wisconsin-Madison
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