Richard De Leon

Spearhead marketing messaging, strategy, and creative direction for integrated marketing campaigns supporting 1,400+ retail locations across the Southeast. Manage the full campaign lifecycle—from concept through production and performance—while collaborating with cross-functional teams and external partners to create effective campaigns across digital, social, multicultural, OOH, in-store, and video channels.

Collaborated with creative, account, and strategy teams to develop integrated marketing and communications campaigns across direct mail, social media, digital advertising, OOH, print, and video. Supported national brands including Valero, MotorCity Casino Hotel, Mutual of Omaha, and Meritage Homes, delivering brand-consistent messaging that connected with diverse audiences and regional markets.

Define creative and strategy for marketing initiatives spanning experiential activations, digital campaigns, print advertising, and video content. Worked directly with clients in healthcare, nonprofit, education, retail, and technology to align creative execution with broader marketing and communications objectives. Contributed to new business strategy and a successful agency pitch that expanded client roster.

Led concept and content development for Dodge’s U.S. social media platforms, helping grow the brand’s digital audience by 500K+ followers. Developed messaging and marketing for print, radio, digital, and direct mail as part of national and regional campaigns supporting the entire Fiat-Chrysler Automotive portfolio.