Richard Steel
Mercedes Benz
Fort Lauderdale,FL
40
years of professional experience
Dynamic sales leader with extensive experience in B2B and luxury markets. Proven track record in driving revenue growth through consultative selling and disciplined pipeline management. Renowned for cultivating strong client relationships that lead to referrals and repeat business.
Work History
Product Specialist
8 Months- Supported the sales team in product demonstrations and addressing customer inquiries, improving engagement.
- Assessed customer needs and recommended vehicle options, facilitating informed choices.
- Educated customers on vehicle features and technologies, which enhanced their purchasing decisions.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Identified needs of customers promptly and efficiently.
- Maintained updated knowledge through continuing education and advanced training.
- Exceeded customer satisfaction by finding creative solutions to problems.
Self - Employed Consultant & Broker
13 Years 10 Months- Founded and managed boutique consulting firm advising start-ups on strategic sales and marketing, leading to successful product launches for a custom golf bag manufacturer and a sparkling Spanish wine importer.
- Independently brokered collectible cars and fine watches, connecting private collectors with sought-after items, enhancing their collections and investment portfolios.
- Renovated luxury homes in Chicago, leveraging marketing acumen and real estate insight to increase property value and appeal to high-end buyers.
Midwest Regional Sales Manager
8 Years- Oversaw regional sales for the producer of frozen pizza, calzones, and strombolis, distributed through grocery chains, club stores, and food service clients nationwide.
Founder & Owner
5 Years- Founded luxury dealership specializing in rare American muscle cars. Negotiated and delivered white-glove experiences for high-net-worth customers that translated into repeat business and referrals for 100+ high-value vehicles.
- Launched one of the first online car dealerships in the U.S. (rockcars.com).
- Expanded offerings to include custom A/V equipment and home theater systems to meet customer demand.
Operations Manager
- Directed operations for an online auction platform for industrial chemicals, supporting B2B e-commerce innovation.
Midwest Regional Sales Manager / Investment Oversight
6 Years- Managed Midwest regional sales for one of North Americas largest privately held water treatment chemical companies, consistently hitting or exceeding quota through disciplined pipeline execution and account growth.
- Advanced to oversee family private equity investments, including an online industrial chemical auction company and a specialty food manufacturer.
- Contributed to business growth leading up to the companys acquisition by Olin Corp. (2012).
Education
Business Coursework
Skills
01-202609-2026
Personal Information
Title: New Car Sales Professional / Client Advisor / Sales Manager
Timeline
Product Specialist
Mercedes Benz
01.2026 - 09.2026Read More
Self - Employed Consultant & Broker
Self-Employed Consultant & Broker
03.2012 - 01.2026Read More
Midwest Regional Sales Manager
San Francisco Foods, LLC
01.1999 - 01.2007Read More
Operations Manager
Covalex LLC
01.1997 - 01.1997Read More
Founder & Owner
North Shore Car Emporium (Rock n Roll Toy Store)
01.1994 - 01.1999Read More
Midwest Regional Sales Manager / Investment Oversight
K.A. Steel Chemicals, Inc.
01.1987 - 01.1993Read More
Northwestern University
Business Coursework
Read More
Boston College Carroll School of Management
Read More
Loyola Academy
Read More