Richelle Hawkins
Detroit,MI
Summary
Highly empathetic and effective communicator with natural ability to inspire and motivate others. Possesses deep understanding of customer service principles and best practices, coupled with strong problem-solving and training skills. Dedicated to driving positive outcomes and fostering supportive and productive team environment.
Overview
4
4
years of professional experience
Work History
Selling & Service Coach
Nike
Detroit, MI
09.2024 - Current
- Led line management as the Selling & Service lead for the 2025 Chicago Marathon Expo to enhance customer experience and operational efficiency.
- Assisted in leading the Cash Wrap team at 2024 Chicago Marathon Expo, serving over 50,000 runners while celebrating first-time runners and enhancing the overall athlete experience.
- Skilled in upselling, resolving customer issues, and creating loyal client bases through proactive communication and personalized service.
- Partnership with EKIN to educate Firstline teammates product knowledge to better serve our consumers.
- Consistently exceeded sales targets while balancing leadership, operational execution, and team development- demonstrating agility and a commitment to delivering elevated consumer experiences.
District Community Champion
Nike
Detroit, MI
08.2023 - 12.2025
- Lead as the Nike District 17 Community Champion for 10 NA stores.
- Curated a weekly run experience for visitors and residents in the city of Detroit and surrounding areas at Nike Detroit Community Store, [June 2024] to [Present].
- Partnership with EKIN to involve consumers in product feedback while building community around the brand.
- Effectively communicated with RDD and HC’s to align on strategic goals and project deliverables on a monthly basis.
- Primary liaison for District 17 Community Champions for the 2025 NCA Regional Summit at Nike WHQ Portland, ensuring clear communication, seamless impactful experience, and successful execution of all travel/meeting plans.
- Hosted two Nike Community Impact Fund Celebration Events, helping distribute $100,000 in grant support to nonprofit organizations serving Detroit and Metro Detroit, strengthening local impact and brand connection.
- Organized several community volunteer opportunities with multiple stakeholders and charities.
Product Life Cycle Coach
Nike
Detroit, MI
11.2023 - 09.2024
- Forecasted and prepared for inbound and outbound shipment effectively and consistently.
- Led the preparation and merchandising strategy for the largest NFL Draft, coordinating shipments and sales floor execution to support a high-impact retail moment.
Product Life Cycle/VMS Specialist
Nike
Detroit, MI
07.2022 - 11.2023
- Lead as the Nike Community Ambassador Store Champion.
- Apparel leader at 2023 Chicago Marathon Expo.
- Mannequin Styling featured in Nike Visual On-Boarding Tool.
- Coordinate effective initiative planning and execution while demonstrating continuous process improvement.
- Coordinating and overseeing visual merchandising on the sales floor to completion.
Education
B.A. -
Albion College
Albion, MI05-2021
Diploma - undefined
Cass Technical High School
Detroit, MI06-2016
Skills
- Excel
- PowerPoint
- Highly driven and ethical leader
- Detail oriented
- Problem solver
- Exceptional Communicator
- Dependability
- Highly organized
Timeline
Selling & Service Coach
Nike
09.2024 - Current
Product Life Cycle Coach
Nike
11.2023 - 09.2024
District Community Champion
Nike
08.2023 - 12.2025
Product Life Cycle/VMS Specialist
Nike
07.2022 - 11.2023
Diploma - undefined
Cass Technical High School
B.A. -
Albion College