R. Joseph O'Brien

• Executed a comprehensive franchise expansion strategy resulting in a 125% growth of new franchisees for Conserva Irrigation
• Leveraged professional networks and industry knowledge to strengthen client relationships resulting in brand visibility and franchisee recruitment
• Conducted financial analyses to assess franchisee viability and profitability, enabling data-driven decisions during the discovery process
• Developed and executed marketing initiatives to promote franchise opportunities resulting in increased brand awareness and a higher volume of qualified leads
• Fostered a culture of collaboration and innovation that resulted in increased productivity and efficiency.

• Managed overhead costs effectively to maintain and grow business profitability
• Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
• Consulted with customers to assess needs and propose optimal solutions.
• Consistently has 95% client retention year over year
• Falcon Award winner (30% revenue growth over previous year) 2016.

• Led all aspects of Franchise Development strategy and process, including management of the sales process, lead generation, tracking pipeline via CRM (Salesforce), new franchise territory sales, territory creation, and existing franchisee transfers and renewals
• Formed strategic partnerships and connected with potential clients to drive business development.

• Sold directly to C-level management for new and existing accounts
• Implemented a new standard of care in diagnosing, treating and managing Ocular Surface Disease
• Acquired new accounts and retained and grew existing accounts
• Organized cold calling efforts in several different markets
• Collaborated directly with Ophthalmologists and Optometrists on effective best practices
• Delivered effective product education and recommendations to doctors and staff as well as business model presentations.

• Implemented marketing and sales strategies and techniques with C-level management, increasing revenue, and customer satisfaction
• Managed the implementation process of business model conversion from wholesale/retail to doctor recommendation direct ship to patient model
• Conducted on-site product demonstrations to doctors and staff to consult, highlight features, answer customer questions, and redirect concerns toward positive aspects

• Assisted in the successful launch of medical video database website
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Oversaw, managed, and provided education and business support for 20 customers in four countries
• Successfully grew, managed, and solidified largest health system account in Minnesota

• Minneapolis Golf Club, 1st Assistant Golf Professional & Teaching Professional, March 2005-October 2012

• Windsong Farm Golf Club, 1st Assistant Golf Professional, March 2004-November 2004

• Spring Hill Golf Club, 1st Assistant Golf Professional, April 1999- November 2003