Robert McCullum
Charlotte,NC
Summary
Results-oriented Marketing Manager with more than 7 years of marketing performance. Deep understanding of complex marketing and sales techniques. Strong communicator with natural leadership talent and high energy.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Residential Sales Specialist
Charter Spectrum
Cary, NC
01.2024 - 05.2024
- Developed and implemented successful sales strategies to increase market share.
Senior Marketing Manager
LuxuryLeads Media
05.2018 - Current
- Executed lead generation campaigns with monthly advertising budget of $200k for Asphalt Yacht rental agency to generate over $10M in project sales
- Helped StyledKorea, a beauty brand increase revenue growth by 300% with holistic TikTok marketing campaigns
Digital Marketing Specialist
Upwork.com
05.2017 - 06.2020
- Optimized paid social campaigns by performing A/B and multivariate experiments.
- Developed and managed digital pay-per-click advertising programs with various marketing platforms
Social Media Coordinator
Harris Teeter Grocery Store
05.2017 - 06.2020
- Crafted visual designs and brand messaging elements in order to strengthen online presence across digital landscape and marketing platforms
- Utilized Twitter and Facebook to promote products, services and content
Education
Certified - Google Ad Essentials
Google Ads Certification
01.2021
High School Diploma -
Jack Britt High School
Fayetteville, NC05.2017
Skills
- Website management capabilities
- Expert knowledge on all major social media platforms
- Demand Generation Marketing
- Market Research Analysis
- Military Veteran
Certification
- Certified Shopify Expert, Shopify Inc - 2022
Timeline
Residential Sales Specialist
Charter Spectrum
01.2024 - 05.2024
Senior Marketing Manager
LuxuryLeads Media
05.2018 - Current
Digital Marketing Specialist
Upwork.com
05.2017 - 06.2020
Social Media Coordinator
Harris Teeter Grocery Store
05.2017 - 06.2020
Certified - Google Ad Essentials
Google Ads Certification
High School Diploma -
Jack Britt High School
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