Summary
Overview
Work History
Education
Skills
Timeline
Generic
Roberto Colon

Roberto Colon

Miami

Summary

General Manager with over 40 years of leadership in automotive retail. Proven track record in operational turnaround, sales growth, and profitability enhancement. Extensive experience in P&L management, customer relations, and team development across all dealership departments.

Overview

28
28
years of professional experience

Work History

Owner

Jetstream Auto Sales
Miami
02.2022 - Current
  • Established and managed independent dealership, generating annual gross revenue exceeding $2.5 million.
  • Oversaw business operations including sales, finance, inventory management, marketing, and customer satisfaction.
  • Built loyal customer base and increased market share through strategic buying and targeted advertising.
  • Hired and trained team of 10+ employees, promoting a high-performance culture.

General Manager

Hollywood KIA | Car Giants Division
Miami
02.2021 - 05.2023
  • Achieved record-breaking annual sales and gross profitability increases.
  • Implemented comprehensive improvements in sales and service processes.
  • Elevated customer satisfaction index scores through strategic engagement initiatives.
  • Mentored department managers and staff to enhance performance and leadership skills.
  • Integrated advanced technology tools for efficient lead management and reporting.

General Manager

Biltmore Motors Corp
Miami
02.2001 - 01.2021
  • Directed operations for top-performing used vehicle dealership, achieving annual sales over 1,100 units and gross revenue of $4.2 million.
  • Oversaw daily performance across sales, F&I, service, and customer service departments.
  • Recruited and mentored team of over 25 staff members, facilitating professional growth.
  • Cultivated strong vendor and auction relationships to enhance vehicle sourcing and boost profitability.

Finance Director

Armstrong Ford
Homestead
03.1997 - 01.2001
  • Oversaw Finance & Insurance department, enhancing profitability while ensuring compliance with lending regulations.
  • Consistently surpassed monthly F&I revenue goals through strategic lender relationships and product penetration.
  • Trained sales staff on F&I procedures, increasing turnover rates and back-end revenue.
  • Implemented menu-based selling and structured financing to improve transparency and customer satisfaction.

Education

Associate of Science - Business Administration

Miami Dade College
Miami, FL
02-1978

Skills

  • Budget and P&L management
  • F&I compliance and optimization
  • Team leadership and development
  • Sales strategy and forecasting
  • Inventory control
  • Dealership operations management
  • Customer satisfaction improvement
  • Vendor and lender relations
  • Marketing campaign management
  • Operational turnaround expertise

Timeline

Owner

Jetstream Auto Sales
02.2022 - Current

General Manager

Hollywood KIA | Car Giants Division
02.2021 - 05.2023

General Manager

Biltmore Motors Corp
02.2001 - 01.2021

Finance Director

Armstrong Ford
03.1997 - 01.2001

Associate of Science - Business Administration

Miami Dade College

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