ROCCO SCANNIELLO
Fair Haven,NJ
Summary
Strategic sales leader with 18+ years of experience strengthening advisor relationships, growing market share, and elevating distribution performance for global asset managers. Recognized for transforming competitive territories into consistent top performers through thoughtful planning, strong collaboration, and disciplined execution. Seeking a broader leadership role where team development, distribution strategy, and cross-functional partnership can be applied at scale.
Overview
18
18
years of professional experience
Work History
Regional Director
Janus Henderson Investors
01.2023 - Current
- Repositioned the NYC territory into one of the firm's strongest markets, exceeding $1B+ in annual business.
- Partner closely with Product leadership to refine SMA, ETF, and alternative strategies based on advisor insight and competitive positioning.
- Established the “Top-5 City Pod” to improve PM accessibility, streamline messaging, and share best practices across key markets.
- Mentor junior internal wholesalers, strengthening preparation, territory planning, and advisor engagement discipline.
Executive Director, Regional Sales
Eaton Vance (Morgan Stanley)
01.2011 - 01.2022
- Managed relationships with 700+ advisors across Merrill, Morgan Stanley PWM, and UBS, including teams with AUM up to $20B+.
- Delivered consistent growth, raising $1B+ annually for multiple years, including a firm-record year in 2021.
- Earned multiple awards for market share expansion and advisor impact, reflecting strong competitive gains in a crowded marketplace.
- Coached team members on sales process discipline, pipeline management, and delivering a consistent, high-quality client experience.
Regional Marketing Director
The Hartford Mutual Funds
01.2008 - 01.2011
- Increased territory results from $30M to $200M through improved advisor coverage, targeted outreach, and more consistent follow-up.
- Expanded the advisor network significantly across Westchester, Long Island, and Connecticut.
- Supported the development of junior staff who advanced into external wholesaling roles, reinforcing a strong internal talent bench.
Education
MBA - Executive Program
NYU Stern School of Business
B.S. - Business Administration, Sports Management
Saint John’s University
Certificate - Blockchain & Digital Assets
DACFP
Series 7 & 63 - Active
FINRA
Skills
- Leadership in distribution management
- Advisor Engagement Across PWM, RIA & Warehouse
- SMA, ETF & Alternatives Positioning
- Market Share Growth & Territory Turnarounds
- Cross-Functional Partnership (Product, PMs, Marketing)
- Team Coaching & Talent Development
- Scalable Sales Processes & Best Practices
- Relationship Management & Client Insight
- Staff training and development
- Staff management
Timeline
Regional Director
Janus Henderson Investors
01.2023 - Current
Executive Director, Regional Sales
Eaton Vance (Morgan Stanley)
01.2011 - 01.2022
Regional Marketing Director
The Hartford Mutual Funds
01.2008 - 01.2011
B.S. - Business Administration, Sports Management
Saint John’s University
Certificate - Blockchain & Digital Assets
DACFP
Series 7 & 63 - Active
FINRA
MBA - Executive Program
NYU Stern School of Business