RONALD ROSENTHAL
Dix Hills
Summary
Television Broadcast and Video Transmission Professional with over thirty years of expertise in media broadcast and cloud-based transmission, operations, sales and marketing with a strong focus on cloud, IP, PaaS and SaaS sales.
Overview
38
38
years of professional experience
Work History
VP of Sales-Americas
Net Insight
New York
06.2024 - 02.2026
- Responsible for managing the Americas Sales & Sales Engineering Teams.
- Achieved 108% of regional quota in 2024.
- Assisted Americas Sales Team in 2025 to close two of the largest deals in the history of the company.
Head of Global Strategic Accounts
Net Insight
New York
02.2022 - 06.2024
- Responsible for developing and managing a Global Strategic Account Program with a primary focus on the top 10 Global Accounts.
- Created the global Net Insight Customer Advisory Board.
- Structured global account teams and global account plans for global customers.
- Achieved 143% of 2022 assigned Annual Quota.
Vice President, Sales
Nevion USA Inc.
New York
10.2019 - 01.2022
- Created Strategic Account Program and managed Strategic Accounts and Business Partners in the U.S. & Canada.
- Achieved significant revenue growth with Comcast/NBCUniversal, The Walt Disney Company, Speedcast, CBC, Encompass Digital Media and Diversified.
- Products: SDN Orchestration, IP encoding and monitoring hardware.
- Negotiated and closed numerous multi-year agreements with sports leagues and networks.
- Worked with partners and clients to develop cloud-based and SaaS solutions.
- Developed and implemented a Global Account Structure.
Senior Director, Strategic Account Sales
Limelight Networks
New York
02.2018 - 10.2019
- Built and managed the East Coast Strategic Accounts Management team and increased revenue streams and Limelight product portfolios with Comcast/NBCUniversal, The Walt Disney Company, Endeavor Streaming, Major League Baseball, QVC & AMC Networks.
- Products: CDN traffic, content storage and security services.
- Successfully restructured the Strategic Accounts sales team.
- Managed the negotiation and closure of 3 major multi-year agreements.
Senior Director, Strategic Accounts
Snell Advanced Media (SAM)
New York
04.2017 - 02.2018
- Primary focus was on building and expanding revenue opportunities (inclusive of IP, cloud and SaaS) within existing national strategic accounts, including Comcast/NBCUniversal, Disney/ABC/ESPN, CBS, Viacom, NEP, FOX, and Diversified.
Vice President, Global Sales & Marketing
Bitcentral Inc.
New York
11.2015 - 04.2017
- Rebuilt & managed the Marketing Department and global Sales team, and generated YoY revenue growth selling media workflow solutions.
- Restructured the entire marketing department & Sales Incentive Plan.
- Achieved a 17% YoY Gross Revenue increase, 9% YoY Gross Margin increase.
Director of Global Accounts
Imagine Communications
New York
07.2013 - 11.2015
- Built Global Account Teams for Strategic Accounts tasked with selling Baseband, IP and Cloud based media workflow solutions to the media industry.
- President's Circle Award Winner for 2014.
- Achieved 123% of 2014 Quota.
Director of Sales - Entertainment, Sports & Media
Level 3 Communications
New York
02.2011 - 04.2013
- Developed broadcast, digital media and data solutions to stimulate revenue growth within North America.
- Built a successful sales team which increased annual Level 3 usage with major media conglomerates by 35%.
- Focused on CDN & IP delivery platforms, in addition to identifying industry trends.
Global Account Manager
Intelsat/PanAmSat Corporation
New York
01.2010 - 02.2011
- Managed News Corp./FOX and The Walt Disney Company (Disney/ABC/ESPN) global accounts.
- Exceeded sales quota in both years.
Vice President, Broadcast Solutions North America
Intelsat/PanAmSat Corporation
New York
01.2006 - 01.2010
- Developed creative solutions to stimulate revenue growth domestically and internationally for North American based customers.
- Restructured global occasional use rate card & pricing methodology.
- Integrated PanAmSat and Intelsat Sales personnel and sales policies.
- Exceeded contractual backlog goals by 335% within the first six months.
Vice President, Broadcast Services North America
PanAmSat Corporation
New York
07.2001 - 01.2006
- Established the strategic direction and tactical implementation associated with PanAmSat's largest revenue producing region.
- Built, expanded and directed a broadcast focused sales team.
- Generated approximately 38% of PanAmSat's annual revenues.
- Collaborated with staff to successfully close over $600 million in commitments.
- Implemented Global Account Management procedures across multi-regional sales force.
- Collaborated with Marketing, Event Planning and Engineering Departments on Trade Show Presentations.
- Formulated and maintained a departmental budget of over $500K.
National Account Manager
Williams VYVX Services
New York
01.1996 - 07.2001
- Managed the National Account Teams responsible for Disney/ABC/ESPN, Viacom/CBS and GE/NBC National Accounts.
Numerous Broadcast and Cable Operations Management Roles
01.1988 - 01.1996
- NBC, ABC, Group W Satellite Communications, USA Networks, News 12, Rainbow Network Communications and Cablevision Systems Corp.
Education
B.A. - Communication Arts
Hofstra University
01.1989
Leadership Development Training -
Center for Creative Leadership
01.2008
Training
Leadership Development Training, Center for Creative Leadership, 2004 & 2008
Awards
- President's Circle Sales Award Winner
- 1997
- 2004
- 2014
Timeline
VP of Sales-Americas
Net Insight
06.2024 - 02.2026
Head of Global Strategic Accounts
Net Insight
02.2022 - 06.2024
Vice President, Sales
Nevion USA Inc.
10.2019 - 01.2022
Senior Director, Strategic Account Sales
Limelight Networks
02.2018 - 10.2019
Senior Director, Strategic Accounts
Snell Advanced Media (SAM)
04.2017 - 02.2018
Vice President, Global Sales & Marketing
Bitcentral Inc.
11.2015 - 04.2017
Director of Global Accounts
Imagine Communications
07.2013 - 11.2015
Director of Sales - Entertainment, Sports & Media
Level 3 Communications
02.2011 - 04.2013
Global Account Manager
Intelsat/PanAmSat Corporation
01.2010 - 02.2011
Vice President, Broadcast Solutions North America
Intelsat/PanAmSat Corporation
01.2006 - 01.2010
Vice President, Broadcast Services North America
PanAmSat Corporation
07.2001 - 01.2006
National Account Manager
Williams VYVX Services
01.1996 - 07.2001
Numerous Broadcast and Cable Operations Management Roles
01.1988 - 01.1996
B.A. - Communication Arts
Hofstra University
Leadership Development Training -
Center for Creative Leadership