Ron McCoon
Lee,FL
Summary
Senior sales leader with expertise in sales forecasting, territory planning, contract negotiation, and account management across retail and distributor channels.
Overview
18
18
years of professional experience
Work History
Eastern Region Sales Director
The Brownie Baker
Fresno, California
01.2019 - 12.2025
- Qualified clients, developed tailored proposals, and finalized contracts to secure sales deals.
- Established relationships with customers and industry professionals, driving long-term business growth.
- Negotiated agreements with vendors, suppliers, distributors, and other businesses.
- Managed pricing, promotions, and product mix for specialty bakery channels
- Analyzed customer feedback for actionable insights on product and service enhancements.
- Collaborated with production teams on forecasted demand and delivery schedules
- Attended trade shows, conferences, and industry events to promote company brand image.
Region Sales Manager
Kellogg Company
Sacramento, California
01.2011 - 09.2017
- Developed and implemented strategies to increase regional sales volume.
- Managed Kellogg regional sales plans across assigned customer accounts.
- Directed trade promotion planning for Kellogg brands.
- Reviewed sales forecasts and market trends for territory planning.
- Coordinated merchandising strategies for Kellogg product placement.
- Built customer relationships with retailers and distributor partners.
- Monitored account activity and updated sales reports for leadership.
- Conducted regular meetings with regional sales teams to review performance metrics.
District Manager
Kellogg Company
Sacramento, California
01.2008 - 01.2011
- Led district sales planning across Kellogg snack and cereal retail accounts.
- Coordinated field teams on route coverage and account visit priorities.
- Established strong connections with retail partners and distributors to enhance collaboration and drive sales initiatives.
- Developed strategic plans for increasing sales, reducing costs, improving operational efficiency.
- Coached and trained store managers on maximizing productivity and profitability through effective execution of Kellogg brand standards.
- Managed store merchandising standards for Kellogg product displays and resets.
- Trained team members on Kellogg brand standards and store execution.
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
- Resolved customer complaints quickly and effectively while maintaining a high level of customer service satisfaction.
Education
Bachelor of Science -
Fresno State University
Fresno, CA05-1988
Skills
- Sales strategy development
- Sales forecasting
- Territory planning
- Pricing strategy
- Trade promotion
- Account management
- Vendor management
- Vendor relations
- Market analysis
- Competitive analysis
- Key account targeting
- Deal closing
- Sales presentations
- Business development
- Cross-channel marketing
- Brand-building strategies
- Trade show representation
- Professionalism
- Contract negotiation
Accomplishments
- 2012 Safety Excellence Award
- 2015 Distrcit Manager of the Year Award
Timeline
Eastern Region Sales Director
The Brownie Baker
01.2019 - 12.2025
Region Sales Manager
Kellogg Company
01.2011 - 09.2017
District Manager
Kellogg Company
01.2008 - 01.2011
Bachelor of Science -
Fresno State University