Ronica Presley
Georgetown,TX
Summary
Results-driven professional with expertise in sales and customer service, consistently achieving growth and enhancing customer satisfaction. Demonstrated success in exceeding sales targets and fostering long-term client relationships. Committed to ongoing professional development to better assist staff and clients. Authorized to work in the U.S. for any employer.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Optical Sales Associate
AEG Vision
Round Rock, TX
09.2022 - 01.2026
- Consistently exceeded monthly sales targets for eyewear, lens add-ons, and accessories by an average of 10-25%
- Educated patients on lens technology and frame options, resulting in a higher rate of premium lens upgrades and multiple pair purchases.
- Developed personalized eyewear solutions based on patient lifestyle needs, driving a 35% increase in customer satisfaction and retention.
- Upsold lens enhancements (e.g., anti-reflective coatings, blue light filters, photochromic lenses), contributing to a significant boost in average transaction value.
- Built strong customer relationships through expert styling advice and in-depth product knowledge, generating repeat business and word-of-mouth referrals.
- Collaborated with the optical team to implement strategic promotions, leading to a 20% increase in sales during quarterly campaigns.
- Maintained thorough knowledge of insurance benefits and financing options to maximize patient affordability and close more sales.
- Assisted with inventory management and visual merchandising, ensuring high-margin products were effectively showcased and promoted.
- Partnered with regional support team to review performance metrics and implement strategic growth initiatives.
- Advanced Eyecare & Surgery was purchased by AEG Vision
Optical Lab Manager
Advanced Eye Care & Surgery
Round Rock, TX
09.2013 - 09.2022
- Provided personalized eyewear consultations, improving customer satisfaction and increasing return clientele.
- Achieved 30% year-over-year growth in optical sales through strategic product placement and upselling techniques.
- Maintained up-to-date knowledge of lens technology, frame materials, and insurance plans to better educate and serve patients.
- Supervised and trained a team of 3-4 opticians, boosting productivity and reducing staff turnover by 100%.
- Conducted performance evaluations, coached employees, and implemented incentive programs to enhance team performance.
- Scheduled staff shifts efficiently to ensure optimal coverage during peak hours while reducing overtime costs.
- Managed inventory of over 2,000 frames and accessories, reducing shrinkage by 90% through better tracking and forecasting.
- Built and maintained relationships with frame and lens vendors, negotiating favorable pricing and terms.
- Streamlined frame ordering system, cutting lead times by 20% and improving patient satisfaction.
- Oversaw daily operations, including scheduling, billing, insurance verification, and lab order processing.
- Ensured compliance with HIPAA and OSHA standards across all optical operations.
- Maintained and calibrated lab equipment, edged in-house lenses, and managed lab productivity to meet efficiency standards.
- Created monthly sales reports and KPIs to track growth and identify areas for improvement.
- Partnered with local businesses and community organizations to promote brand visibility and drive referrals.
Education
High school diploma -
Greenville Senior High School
Skills
- Business development and marketing
- Typing proficiency
- Phone etiquette
- B2B sales and direct sales
- Point of sale (POS) systems
- Problem solving and analysis
- Assembly and laboratory management
- Management and leadership skills
- Microsoft Outlook proficiency
- GPS navigation expertise
- Product demonstrations
- Organizational skills and time management
- Sales strategies and teamwork
- Communication skills, verbal and written
- Customer service and support
- E-commerce strategies
- Budgeting and financial analysis
- Internal audits and loss control
- Product upselling
- Inventory management
- Visual merchandising
- Customer relationship management
- Team training
- Problem solving
- Effective communication
- Repeat business generation
- Vendor negotiation
- Merchandising displays
- Eye measurements
- Adjusting eyewear
- Product demonstration
- Teamwork orientation
- Insurance processing
- Goal oriented
- Prescription interpretation
- Order tracking
- Goal setting
- Staff support
- E-commerce understanding
- Loss prevention strategies
- Honest and dependable
- Building customer loyalty
- Sales goals achievement
- Exceeding customer expectations
- Adaptability
- Teamwork
- Reliability
- Sales techniques
- Product ordering
- Problem-solving
- Documentation and reporting
- Customer retention
- Customer satisfaction measurement
Certification
- Driver's License
- ABO Certification
Additional Information - Volunteer And Industry Related Interests
- Senior Advocacy & Community Outreach - Volunteer at the assisted living facility where a family member works, supporting special events, engaging with residents and families, and showcasing community differentiators.
- Empathetic Communication - Passionate about relationship-building through active listening and trust-based dialogue.
- Healthcare & Wellness Education - Follow developments in elder care, dementia support, and holistic wellness for seniors through volunteer service.
- Family Decision-Making Dynamics - Interested in the psychology of guiding families through long-term care decisions.
- Public Speaking & Informational Workshops - Enjoy leading presentations and tours to educate families about care options.
- CRM & Sales Strategy - Actively explore customer relationship tools and value-based sales techniques in the senior living sector.
Timeline
Optical Sales Associate
AEG Vision
09.2022 - 01.2026
Optical Lab Manager
Advanced Eye Care & Surgery
09.2013 - 09.2022
High school diploma -
Greenville Senior High School