Rosa Rocha

Here’s a reworded version that highlights your appeal for job offers:

As VP of Operations at Penn Apartment Staffing, I lead the development and execution of innovative marketing and sales strategies, successfully driving expansion into new markets. I play a pivotal role in onboarding new accounts and nurturing long-term client relationships, consistently ensuring growth in customer loyalty. By actively monitoring and responding to customer feedback, I continually elevate our service standards. I also manage and update our social media platforms to strengthen client connections.

Key Achievements:

• Established long-term client relationships by leveraging an extensive network, resulting in stability and significant growth.
• Achieved a 100% revenue increase, growing the market to $3 million from the ground up.
• Mentored team members on best practices in operations management, fostering a culture of continuous learning and growth within the organization.
• Developed competitive pricing strategies that ensured profitability across all markets.
• Implemented a sales protocol and CRM system across all branches, driving efficiency and results.
• Generated new business through cold calls, in-person visits, referrals, and strategic social media networking.
• Evaluated existing workflows to identify inefficiencies and propose innovative solutions that enhance productivity across the organization.
• Fostered a culture of continuous improvement within the organization by implementing best practices in operations management and providing ongoing training for staff members.

• Developed and implemented new marketing and sales techniques to expand into new markets.
• Acted as the liaison for introducing new accounts and ensuring the growth of loyal customers.
• Reviewed customer satisfaction feedback and recommended improvements to service levels.
• Updated all social media platforms to maintain strong client connections.
• Met with new clients and established commercial, multifamily, and residential accounts.

Key Results:

• Achieved a 30% revenue increase since starting.
• Negotiated all sales contracts within the pipe piling market.
• Optimized AdWords campaigns, which accounted for 25% of all new customer acquisitions.
• Generated new business through cold calls, in-person visits, referrals, and strategic social media networking.
• Monitored competitive activity and market conditions, providing insights on securing new accounts.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Represented company and promoted products at conferences and industry events.

• As the Senior Recruiter I play a very important role in executing all sales and operational efforts
• I am responsible interviewing all candidates and training when needed to successfully cover all properties in the Austin and surrounding areas
• I oversaw 50+ employees daily ensuring clients are covered and employees are happy
• My overall goal is to attain great profits for the company by creating successful sales strategies to retain loyal existing clients, as well as establishing new ones
• BG Staffing is committed to delivering the Right People, Right Now to premier employers
• I have taken that motto and made it my mantra
• We provide staffing solutions for customers of all sizes and with a variety of needs in the multifamily housing industry
• Key Results: Interviewed candidates to assess their qualifications and place them accordingly
• Research and resolve billing questions/problems from customers
• Attract applicants by placing job advertisements; contacting recruiters, using newsgroups and job sites
• Conduct a fair housing/leasing training course to jump start potential leasing candidates into the apartment industry
• Maintain of high success rate of placing 4-5 candidates each week with promising companies
• Helped a small mom/pop staffing agency well exceed its growth potential and helped launch it into an IPO in 2014.
• Actively participated in ongoing professional development activities, staying current with evolving recruitment methodologies and emerging technologies in the industry.
• Mentored junior recruiters, providing guidance on best practices and professional development opportunities.
• Enhanced employer brand reputation by promoting positive candidate experiences throughout the recruitment process.

• Responsibilities include posting rent, filing evictions, maintaining a zero delinquency, working with Austin/Travis County Housing Authority to get applicants approved, conducting market surveys, qualifying applicants and processed lease renewals
• Responsible for outside marketing and resident retention activities, following up on service requests and scheduling make readies with outside vendors and on-site maintenance staff
• Responsible for training new employees on policies and procedures
• Supervise and maintain positive customer relations and completed projects and reports efficiently in a timely manner
• Key Results: Maintained a 90% closing ratio
• Met all renewal sales goals monthly
• Demonstrated the ability to close delinquency at zero at month’s closeout
• Prepared all lease related paperwork in an accurate and timely manner and follow established policy and procedures in the qualification, screening and acceptance of applicants for residency
• Ensured that the community office is organized and runs smoothly as per company policies and procedures in the absence of the manager
• Completed all daily, weekly and monthly reports.