Royal B. Coburn

In only 13 short months, we've grown A1 Distributing's Revenue YOY from 21.84M to 23.76M

YOY GP increase from 4.0M to 4.57M

YOY EBITDA Increase from 200k to 1.2M

Proud AAM Member, Supporter and Advocate

Strategic Brand Categories Launched

• Light Diesel Performance & Hard Parts
• Adventure Series Products (Overland/Offroad/Suspension)

Notable Vendors onboarded with successful launches in 2024:

• Bilstein - BD Diesel - KUAT - Delta Tool - Fox Suspension - Fleece Performance - Super Pro - Royal Purple - Carli

Launch of A1's 130 page print catalog for Field Rep Success

• Maintained 2022 revenue of 150M YOY, which accounted for a massive post-Covid revenue spike
• Led wholesale sales, operations, and strategic initiatives for all APG B2B Channels
• B2B B&M and B2B eCom Fulfillment Teams both surpassed YOY revenue by %10 & %15 respectively
• Successful re-work and renewed approaches for Sales CRM processes, goal-setting, and team accountability

• Elected, Voting Position
• P&L
• Budget Oversight

Custom Automotive Network (CAN) is a nonprofit organization of custom automotive parts distributors joined together to deal with management, financial and legislative matters. Founded in 1970, CAN's mission is to assist the custom automotive industry in efforts to expand, maintain and promote the profitable distribution of specialty automotive products through the manufacturer / distributor / retailer / consumer channel.

The CAN board consists of 12 elected directors: represented by six distributors, four manufacturers and two partners.

TruckTech Distributing, now owned by PE, rebranded itself as TruckTech Powered by Premier.

Premier was/is one of the nation’s leading wholesale distributors for Truck, Jeep, and Off-road vehicles.

Like TruckTech, they were enthusiasts and knew the parts, not just the part numbers.

Our partnership with Premier provided TruckTech customers with access to a much larger assortment of products and delivery options.

TruckTech customers now had access to 380+ of the top aftermarket brands, a much larger stocking inventory, and five warehouses nationally to pull from.

Founded in 2009, TruckTech Distributing was built to service Jobbers, dealerships and Offroad Shops, quality aftermarket accessories with a knowledgeable, dedicated sales team with exceptional same day & next day delivery services, and second-to-none customer support.

Modest beginning grew to over 20k sq foot facility differing over 50 direct vendors and delivering to over 700 jobbers across five states

Successful Exit in 2019 - Sale to Capital Partners (Now Heartwood Partners)

CAN membership elected

Warehouse Distributor Membership Representative

• Managed territory across Utah, Idaho & Wyoming, maintaining relationships with over 200 dealership and jobber accounts
• Distributed effective POP and marketing materials to dealers
• Oversaw warranty/product return authorization and inspection
• Contributed to strategic product diversity throughout WD network
• Worked with company's two strategic locations (Denver & Salt Lake City) totaling over 40,000 sq Ft of inventory

• Launched and operated multiple mall retail locations along the Wasatch Front
• Served as exclusive AT&T Wireless Authorized Retailer
• Led Cricket Cellular launch, achieving 20% of Utah market activations in 2003
• Managed 20 sales representatives across four locations
• Executed successful exit strategy ensuring continued employee success

• Established innovative retail concept combining mall kiosk at Fashion Place Mall with full-service warehouse facility
• Developed and managed operational procedures for retail and distribution
• Created web-based subsidiary speedtechdesign.com
• Managed accounts for national and local distributors
• Implemented successful branding and marketing strategies

• AT&T / WorldCom Cellular Retailer
• Increased store sales by 20% year-over-year
• Managed inventory control and employee goal setting