Ruby Caro
Agoura Hills,CA
Summary
Experienced healthcare professional with over 15 years of proven success in business development and management. Demonstrated expertise in driving strategic growth, optimizing operations, and fostering cross-functional collaboration to enhance patient access and satisfaction. Results-oriented individual skilled in identifying improvement opportunities and implementing innovative solutions. Committed to delivering high-quality care and achieving organizational objectives in the evolving healthcare industry.
Overview
25
25
years of professional experience
Work History
Clinical Sales Representative
Providence Health System
02.2022 - Current
- Developed and implemented strategic marketing plans to identify and secure new referral sources, driving growth and meeting business objectives within the assigned geographic region
- Achieved success in field sales and marketing by actively engaging new referral networks, coordinating impactful in-service presentations, and participating in community outreach efforts to enhance brand visibility and expand referral pathways
- Focused on building relationships with hospital case managers, discharge planners, social workers, and physicians across SNFs, ALFs, and specialty healthcare facilities, spending approximately 70% of time in-field to promote service lines and generate referrals
- Secured contracts with SNFs and nurtured relationships to create continuous referral streams
- Met administrative requirements promptly, including expense and marketing reports, ensuring timely completion and data integrity
- Provided rapid response to referrals, overseeing the intake process, coordinating with clinical teams, and ensuring smooth transitions for patients entering Hospice services
Area Sales Manager
Healing Care Hospice
03.2021 - 02.2022
- Established and executed a strategic marketing plan aimed at increasing referral volumes by engaging with key healthcare decision-makers and building a robust network of referral sources within hospitals, specialty practices, and assisted living facilities
- Organized community-based initiatives to build awareness of Hospice services, supporting brand recognition and service expansion
- Coordinated closely with clinical teams to ensure patient care plans aligned with operational objectives, optimizing service delivery from admission through discharge
Operations Manager
New U Therapy Center & Family Services
03.2020 - 06.2020
- Company Overview: A mental health provider group of about 25 employees delivering outpatient mental health services to children, adolescents, adults, couples and families
- Oversaw daily operations for a mental health provider group, driving productivity, efficiency, and profitability improvements through strategic planning and process enhancements
- Implemented operational strategies that supported team efficiency, service quality, and alignment with organizational goals
- A mental health provider group of about 25 employees delivering outpatient mental health services to children, adolescents, adults, couples and families
Marketing and Communications Manager
Surfmedia Enterprises, LLC
06.2019 - 03.2020
- Managed active and prospect client accounts to maintain retention and/or acquire new accounts- attended meetings, emails follow ups, face to face follow-ups, offer support as needed, develop growth strategies for new business opportunities-such as contracting with the different counties on marketing projects, etc
- Attended Networking events as needed-ISM PP (International Society for Medical Publication Professionals), City of La
- Support ongoing projects in the-Development of Strategic Marketing Plan- Situation Analysis, Competitive Analysis, SWOT; Brand Development- Unique Value, Competitive; Event Management and Logistics
Medical Practice Manager
Southern California Fibromyalgia Research and Treatment Center
03.2000 - 01.2017
- Directed operations for specialty practice, supervising staff, managing financial operations, and optimizing resource use to control costs and increase productivity
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
- Executed initiatives that transitioned practice to electronic medical records, meeting regulatory compliance (CLIA, HIPAA, OSHA) and aligning with meaningful use standards
- Established and managed in-house infusion center, reducing referral dependency and expanding practice's capabilities
- Responsible for Implementing safety policies, procedures and effective training to reduce work accidents
- Developed effective business plan to bring onsite our own infusion center in 2004, with Successful implementation by 2005
- Built partnerships with pharmaceutical suppliers to negotiate favorable terms on biologics and IVIG
- Established strong relationships with vendors for medical supplies and equipment, negotiating favorable contracts to reduce operational expenses.
- Supervised and supported in-house medical billing activity-Targeting 30-45 revenue cycle Receivables
- Maintained current working knowledge of CPT and ICD-10 coding principles, government regulation, protocols and third-party billing requirements
- Responsible for handling prior authorizations for onsite Infusions and other medical procedures (Breath testing, X-rays, DEXA scans, Physical Therapy, punch biopsy, EM codes, etc.)
Education
Master's - Business Administration-Emphasis in Marketing
Cal Lutheran University
Thousand Oaks, CA05.2019
Bachelor's - Psychology
CSU Channel Islands
Camarillo, CAMedical Assistant -
Bryman College
Reseda, CA01.2000
Skills
- EMR, CRM,
- Microsoft Word, Excel,
- Online QuickBooks
- Performance Metrics
- Contract negotiation expertise
- Cool under Pressure
- Goal Oriented
- Client Centric Approach
- Financial Acumen
- Problem-Solving
- Team Collaboration
- Strategic Planning
- Business Development
- Adaptability and Flexibility
- Staff Management
Languages
Spanish
Native or Bilingual
Timeline
Clinical Sales Representative
Providence Health System
02.2022 - Current
Area Sales Manager
Healing Care Hospice
03.2021 - 02.2022
Operations Manager
New U Therapy Center & Family Services
03.2020 - 06.2020
Marketing and Communications Manager
Surfmedia Enterprises, LLC
06.2019 - 03.2020
Medical Practice Manager
Southern California Fibromyalgia Research and Treatment Center
03.2000 - 01.2017
Medical Assistant -
Bryman College
Master's - Business Administration-Emphasis in Marketing
Cal Lutheran University
Bachelor's - Psychology
CSU Channel Islands
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