Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ryan Cassidy

Summary

Detail-oriented professional with a Bachelor's degree in Advertising and experience in business operations, project coordination, customer communication, data management, and digital marketing. Skilled at organizing information, managing multiple priorities, maintaining accurate records, and supporting business decisions. Strong communicator with experience in customer acquisition, relationship management, and cross-functional collaboration.

Overview

1
1
Certification
5
5
years of professional experience

Work History

Administrative Assistant

Empowering Care Solutions
Doylestown, PA
05.2024 - 08.2025

• Maintained accurate client information within the company database and organized contractor background documentation and certifications.
• Managed client invoicing and billing records using QuickBooks.
• Created monthly client schedules and coordinated schedule information with contractor teams.
• Participated in B2B meetings involving software acquisition and changes to company processes and protocols

• Provided input on operational and client-management decisions, including evaluating client relationships based on time investment and business value and considering adoption of new tools.

Musician/Instructor/Group Director

School of Rock
Doylestown, Pennsylvania
02.2023 - Current

• Coordinate schedules, rehearsals, and event logistics for students and performance groups.
• Communicate regularly with students, parents, and staff to ensure smooth operations and timely follow-up.
• Manage multiple projects and deadlines simultaneously while maintaining high service standards.

• Support customer acquisition by conducting trial lessons and converting prospective students into enrolled customers.
• Build long-term client relationships that support student engagement and retention.
• Have instructed 50+ students across varying skill levels while managing ongoing client relationships.

Social Media Marketing Intern

My Hero Zero (Band)
State College, Pennsylvania
01.2022 - 05.2022

• Created and scheduled promotional content for Instagram and Facebook using Canva and Hootsuite.
• Wrote social media copy and collaborated with team members to maintain consistent brand messaging.
• Captured and edited photo and video content from live performances for digital marketing campaigns.

Education

Bachelor of Arts - Advertising

Pennsylvania State University
University Park, PA
05-2022

Skills

  • Project coordination
  • Organization and time management
  • Written and verbal communication
  • Administrative support
  • Data entry and record management
  • Customer service
  • Digital marketing
  • Customer acquisition
  • Social media content creation
  • Microsoft Office and Google Workspace
  • QuickBooks
  • Problem solving
  • Team collaboration

Certification

  • Google Coursera - Digital Marketing and E-commerce Professional Certificate (October 2026)
  • Berklee College of Music Online - Advanced Music Production and Technology Certificate (Sep. 2022- Sep. 2023)

Timeline

Administrative Assistant

Empowering Care Solutions
05.2024 - 08.2025

Musician/Instructor/Group Director

School of Rock
02.2023 - Current

Social Media Marketing Intern

My Hero Zero (Band)
01.2022 - 05.2022

Bachelor of Arts - Advertising

Pennsylvania State University
Ryan Cassidy