Fitness – Active in CrossFit (Butchertown CrossFit) and long-distance running
Entertainment – Experience as a film extra in locally produced movies
Music – Enjoy attending live music and performances
RYAN RUFF
Louisville,KY
Summary
Experienced with strategic account management to enhance client relationships and drive revenue growth. Utilizes innovative sales techniques to close high-impact deals and meet organizational goals. Track record of effective communication and negotiation, ensuring long-term client satisfaction.
Overview
7
7
years of professional experience
Work History
Account Executive
Hearst Television (WLKY)
Louisville, KY
05.2022 - Current
- Generated $129,000 in new business in first year through strategic prospecting and consultative selling, building a pipeline across home services, healthcare, legal, and recruitment-focused accounts
- Create and refine integrated advertising strategies across broadcast and digital platforms to meet client KPIs, driving increases in lead generation, customer acquisition, and brand awareness
- Led multi-market recruitment campaigns for a national healthcare organization, leveraging targeted advertising strategies to drive applicant flow across distribution centers nationwide
- Collaborate with clients throughout the creative process, assisting in script writing and commercial production to ensure messaging aligns with campaign goals and resonates with target audiences
- Present data-driven recommendations by translating audience insights and campaign performance into clear, actionable strategies for business owners and marketing leaders
- Maintain continuous analysis of campaign performance and audience trends, optimizing strategies to improve efficiency and overall results
Sales Account Associate
Hearst Television (WLKY)
Louisville, KY
09.2021 - 05.2022
- Assist in the development of sales proposals, advertising packages, and client presentations, supporting Account Executives in securing and growing business
- Prepare customized proposals and marketing materials aligned with client goals, ensuring accuracy and timely delivery
- Coordinate with internal teams (sales, production, finance) and external clients to execute campaigns and ensure successful delivery
- Maintain and update sales databases, tracking campaign details and client information to support ongoing account management
- Support campaign performance tracking and communication, helping ensure alignment between client expectations and campaign execution
Digital Marketing Specialist
J&L Marketing
Louisville, KY
04.2021 - 09.2021
- Create and manage digital advertising campaigns across Google Ads and social media platforms, driving lead generation and brand awareness for new and existing clients
- Monitor, analyze, and optimize campaign performance by refining targeting, messaging, and budget allocation to improve overall results
- Track key performance metrics and translate data into actionable insights, ensuring campaigns align with client goals and deliver measurable outcomes
- Present weekly and monthly performance reports, walking clients through results and strategic adjustments to improve effectiveness
- Collaborate with clients and internal teams to develop digital strategies that support customer acquisition and long-term business growth
Marketing Coordinator
Eberle Orthodontics
Louisville, Kentucky
12.2018 - 04.2021
- Create and refine advertising strategies to meet KPIs resulting in +23% Facebook and Instagram engagement, and +10% patient acquisition based on social media referrals YTD.
- Responsible for organizing our sales team in creating and accomplishing goals by using an entrepreneurial operating system also known as Traction.
- Implemented sales strategies to increase Invisalign sales by 20% between April 2019 and October 2019, earning our practice Invisalign Diamond status, an achievement held by 1% of orthodontic groups in the United States. Currently on track to reach Invisalign Diamond Plus status by June 2021, the highest achievement of Invisalign providers.
- Compose daily content for social media and email blasts in accordance with digital campaigns, thus building a presence for Eberle Orthodontics on social media platforms and increasing website traffic by 19% YTD.
- Collaborate with television, radio and print advertising teams in developing effective campaigns to increase brand awareness based upon various demographic variables.
- Maintain continuous measure of Google and Facebook metrics on Google Ads and Facebook Analytics, optimizing and enhancing campaigns based on current trend data.
Education
Bachelor of Arts - Journalism, Theatre
University of Kentucky
Lexington, Kentucky05-2018
Skills
- Account management
- Relationship building and management
- Written and verbal communication
- Strategic selling
- Lead development
- Project coordination
- Media planning
Interests
Timeline
Account Executive
Hearst Television (WLKY)
05.2022 - Current
Sales Account Associate
Hearst Television (WLKY)
09.2021 - 05.2022
Digital Marketing Specialist
J&L Marketing
04.2021 - 09.2021
Marketing Coordinator
Eberle Orthodontics
12.2018 - 04.2021
Bachelor of Arts - Journalism, Theatre
University of Kentucky