Ryan Weisgerber
Bellevue
Summary
Dynamic sales leader with a proven track record at PepsiCo, driving a $18.6M territory. Expert in key account management and operational efficiency, achieving a 3% growth in a declining market. Skilled in data analysis and relationship building, recognized for innovative strategies that enhance team performance and client engagement.
Overview
4
4
years of professional experience
Work History
Sale District Leader
PepsiCo Beverages North America
Las Vegas
01.2023 - 10.2025
- Promoted to lead a $18.6M territory with 27 key accounts, overseeing 9 sales representatives and 10 merchandisers in a previously underperforming district.
- Took over a low-performing territory with declining volume, high turnover, and strained key account relationships; led a full operational and customer-focused turnaround.
- Rebuilt trust with key accounts by implementing structured communication model with weekly store manager touchpoints and real-time issue resolution, enhancing relationship quality.
- Conducted in-person meetings with major accounts to identify service gaps and refocused execution efforts on 15 underperforming locations, driving improved performance.
- Developed high-impact seasonal and event-based merchandising strategies (Super Bowl, F1, holidays), increasing visibility and engagement.
- Built an Excel-based KPI dashboard and leveraged Power BI insights to track performance, identify opportunities, and secure incremental space.
- Led district to #1 ranking in Las Vegas for Q1 and Q2; achieved growth (+3%) despite overall market decline.
- Recognized by PepsiCo CEO (2025) and featured in the 2024 Global Town Hall for outstanding execution and innovative Super Bowl activation.
Sales District Leader Designate
PepsiCo Beverages North America
Las Vegas
01.2022 - 01.2023
- Promoted early to manage a distressed territory with a team of 14 sales employees.
- Selected for PepsiCo's leadership development program based on high performance during internship.
- Completed rotational leadership training across sales, operations, and supply chain functions.
- Identified warehouse and delivery operation inefficiencies affecting On Property Time (OPT).
- Reduced OPT by over 20 minutes per day, increasing labor efficiency and lowering operational costs.
- Designed and implemented QR-based tracking system for truck activity, enhancing real-time data collection and operational visibility.
- Developed automated Excel reporting tools to streamline cross-functional communication and accountability.
- Insights from analysis contributed to securing additional operational funding for the market.
- Coordinated executive-level visits and business reviews with senior leadership and key retail partners.
Sales Management Intern
PepsiCo Beverages North America
06.2021 - 08.2021
- Managed independently owned convenience and gas (C&G) accounts, enhancing revenue and increasing market share.
- Recovered lost shelf space and secured incremental product placements through strategic selling and relationship-building with key stakeholders.
- Analyzed sales trends across neighboring territories to identify high-opportunity accounts for targeted expansion efforts.
- Recognized by Market Director for top performance during West Division year-end review; performance led directly to a full-time offer.
Education
Bachelor of Arts - Humanities - Focus On Business And Communication
Washington State University
Pullman, WA01-2022
Skills
- Sales strategy
- Sales leadership
- Key Account Management
- Negotiation techniques
- Client relationship management
- Relationship building
- Data analysis
- Process improvement
Timeline
Sale District Leader
PepsiCo Beverages North America
01.2023 - 10.2025
Sales District Leader Designate
PepsiCo Beverages North America
01.2022 - 01.2023
Sales Management Intern
PepsiCo Beverages North America
06.2021 - 08.2021
Bachelor of Arts - Humanities - Focus On Business And Communication
Washington State University