Successful Communications and Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing and Press Associate
Dover Street Market, Comme Des Garcons
01.2024 - Current
Boosted brand visibility by implementing targeted digital marketing campaigns across multiple channels.
Enhanced website traffic through effective EDM planning.
Increased user engagement by creating compelling social media content tailored to various platforms.
Created social media content with innovative brand messaging to support new product launches.
Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Press and VIP Assistant
Dover Street Market, Comme des Garcons
12.2019 - 01.2024
Assisted in the planning of high-profile events by coordinating logistics and managing guest lists meticulously.
Monitored media coverage of the company, analyzing results for sentiment, reach, and impact on overall business objectives.
Maintained up-to-date media lists for outreach efforts, ensuring accurate targeting of relevant journalists and influencers.
Provided support during shows and showroom by managing logistics and coordinating media interviews for company representatives.
Created high-quality press releases and boilerplates.
PR Assistant
Ian Schrager Company
09.2019 - 12.2019
Responds to press inquiries; coordinates press features in local and national publications; assists in photo shoots, and planned shoots for Public Hotel
Researches and analyzes competing hotels; monitors weekly trend reports
Coordinated and planned special events for the Public Hotel,act as a representative of the company at events
Education
Bachelor of Arts And Science - Marketing And Journalism
Georgia State University
Atlanta, GA
05.2019
Skills
Administering Social Media Accounts
Audience Engagement
Email Distribution Management
Campaign Development
Media Relations
Content Curation
Media Placement
Digital Marketing
Social Commerce
Brand Strategy
Competitor Review
Customer Relationship Management
Certification
Exercising Leadership: Foundational Principles, Harvard Kennedy School
Timeline
Digital Marketing and Press Associate
Dover Street Market, Comme Des Garcons
01.2024 - Current
Press and VIP Assistant
Dover Street Market, Comme des Garcons
12.2019 - 01.2024
PR Assistant
Ian Schrager Company
09.2019 - 12.2019
Bachelor of Arts And Science - Marketing And Journalism
Georgia State University
Exercising Leadership: Foundational Principles, Harvard Kennedy School
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