Sabrina Forni
Dallas,TX
Summary
Self-starter, resilient strategic thinker and experienced professional who champions all aspects of establishing processes necessary to fill the lead generation gap for field sales. History of establishing successful long-term cross-functional teams' partnerships while coaching and mentoring junior associates. Very knowledgeable in liquid chromatography, mass spectrometry for the clinical and pharmaceutical industry.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Inside Sales Representative
Protein Metrics Inc
05.2022 - 05.2024
- Passionate, very experienced inside sales expert responsible for establishing lead generation processes for the company in North America
- Excelled in solution selling and lead generation, contributing to the growth of the business
- Leveraged expertise in sales processes to drive new business development
- Key contributor to the company's success in the competitive biotech market.
Principal Instruments Sales Development Rep
Waters Corporation
04.2018 - 05.2022
- Played a pivotal role in solution selling, lead generation, and sales processes
- Contributed to the development of instrumental sales strategies, fostering business growth
- Coached and mentored junior associates.
Mass Spectrometry Sales Specialist
Waters Corporation
01.2016 - 04.2018
- Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs.
Supercritical Fluid Sales Specialist
Waters Corporation
08.2014 - 01.2016
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Demonstrated product features, answered questions and persuasively overcame objections.
Lab Specialist
Baylor Research Institute/IMD
01.2006 - 07.2014
- Developed and implemented quantitative diagnostic tests for metabolites and therapeutic drugs
- Presented results at national and international technical/specialist meetings
- Instructed technologists, designed specimen collection kits, and monitored clinical assay performance.
Senior Scientist
Abbott Diagnostics
01.2005 - 01.2006
- Coordinated and supported the documentation and validation of novel chemical kits.
Chemist
Merck
01.2001 - 01.2005
- Developed high-throughput LC-MS/MS bioanalytical methods for new drug candidates in highly regulated environments.
Education
MSc in Analytical Chemistry -
Missouri University of Science And Technology
Laurea in Biology with specialization in Ecology, master equivalent -
Università Degli Studi Di Milano
Skills
- Lead Generation
- Solution Selling
- New Technology Evaluation
- Team Leadership
- Collaborative Problem Solving
- Analytical Method Development
- Bioanalysis
- Clinical Diagnostic Testing
- Liquid Chromatography-Mass Spectrometry (LC-MS)
- Gas Chromatography-Mass Spectrometry (GC-MS)
Certification
- ZoomInfo Champion, ZoomInfo Champions Program, 03/01/23
- Certified Inside Sales Professional (CISP), Emblaze, 05/01/22
- SFDC Champions Network, Waters Corporation, 04/01/21
- Recipient of Incentive Trip Award in 2021
Timeline
Inside Sales Representative
Protein Metrics Inc
05.2022 - 05.2024
Principal Instruments Sales Development Rep
Waters Corporation
04.2018 - 05.2022
Mass Spectrometry Sales Specialist
Waters Corporation
01.2016 - 04.2018
Supercritical Fluid Sales Specialist
Waters Corporation
08.2014 - 01.2016
Lab Specialist
Baylor Research Institute/IMD
01.2006 - 07.2014
Senior Scientist
Abbott Diagnostics
01.2005 - 01.2006
Chemist
Merck
01.2001 - 01.2005
MSc in Analytical Chemistry -
Missouri University of Science And Technology
Laurea in Biology with specialization in Ecology, master equivalent -
Università Degli Studi Di Milano
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