Sam Chiodo
Waterford,MI
Summary
Distinguished senior management leader and marketing expert with extensive experience and proven success across consumer packaged goods, automotive, convenience foods, education, senior living, and various B2B sectors.
Solid reputation for developing and maintaining lasting client relationships, crafting sound strategic plans, and delivering integrated marketing solutions.
Enthusiastic and forward-thinking leader, focused on achieving the highest returns on clients’ marketing investments. Accomplishments include: Successful development of two new Agencies from the ground up. Generated significant revenue through new business and organic growth. Successful client and Agency brand development, positioning and growth. Actionable client and competitive analyses and insights. Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals. Skilled Chief Marketing Officer with proven skills in leading both traditional and digital marketing strategies. Well-versed in directing high-value projects. Top-notch communicator and multitasker with a proactive and resourceful approach.
Overview
38
38
years of professional experience
Work History
OWNER/ PRESIDENT
CHIODO MARKETING GROUP
Waterford, MI
01.2014 - Current
- Lead CMGs strategic marketing and planning functions from the company’s inception to current.
- Extensive Business-to-Consumer and Business-to-Business marketing experience with a strong understanding of digital strategy, including email, e-commerce, website, mobile and social, all optimized based on budget(s).
- Acquisition, management and servicing of accounts including: Dittrich Furs, American House Senior Living, Authentic 4D, Cleary University.
PRINCIPAL/ CHIEF MARKETING OFFICER
DRIVEN
Ferndale, MI
01.2005 - 01.2014
- Lead DRIVENs strategic marketing and planning functions from the company’s inception.
- Founded and built from scratch - $8+ million annual billings - 16 staffers - dozens of clients.
- Integral in the acquisition of new business and the on-going management of new accounts including: Mike Bass Ford, Jet’s Pizza, Wayne State University, LaFontaine Automotive Group, Berger Chevrolet, ABC Warehouse, United Road, Seymour Ford Lincoln, Super Stroke Golf, Founders Brewing Company and Simiron.
- Developed and executed annual marketing plans, resulting in sales and share increases for all DRIVEN retail automotive clients, much of which during a flat growth industry.
- Development and implemented varied media strategies, traditional, digital and social; resulting in improved efficiencies, sales growth, profitability and/or enrollment for Jet’s Pizza, Lafontaine Automotive Group, ABC Warehouse and Wayne State University.
- Presented to 250+ Jet’s Pizza franchisees, solidifying and increasing franchisee participation in local marketing co-op initiatives. Our efforts resulted in year-over-year, existing store sale increases of more than 20%, two-years running.
- Spearheaded the complete restaging of the Founders Brewing Company brand, resulting in production increases from 27K barrels in ’09 to an anticipated 275K barrels in ’15.
- Implemented consumer research, thereby increasing target customer(s) understanding and ultimately increasing consideration and/or sales for clients including: Wayne State University, Founders Brewing Company, Reverend Guitars and ABC Warehouse.
VICE PRESIDENT/ ACCOUNT GROUP DIRECTOR
ST. JOHN & PARTNERS
Jacksonville, FL
01.1998 - 01.2005
- Agency Officer. Detroit, Pittsburgh and Toledo office manager and supervisor.
- Lead all staffers and directed all marketing initiatives for Ford Dealer Association accounts. 250+ dealers - five states - 14 DMAs - $8+ million in annual billings.
- Consistently superior senior-client management including the transition of multiple client Board of Directors and Ford Regional Sales Managers.
- Successful staff development, placement and education; entirely new staffs of marketing professionals, in three separate offices, over eight years.
- Launched two, successful new brand building advertising campaigns, guiding the strategic development of media, creative, interactive, sales promotion and PR.
- Developed, presented and implemented multiple annual marketing plans, resulting in significant year over year sales and share increases for the clients’ target vehicles.
- Participated in monthly, Jacksonville office, officer meetings; reporting on my operating areas and helping guide the trajectory and growth of the agency.
VICE PRESIDENT/ ACCOUNT DIRECTOR
J. WALTER THOMPSON
Detroit, MI
01.1988 - 01.1998
- MARKET INTELLIGENCE GROUP - Clandestine benchmarking of competitive automotive manufacturers’ various initiatives and their affects or potential affects, on Ford Motor Company.
- Directly influenced Ford vehicle assembly processes, based on Japanese Import competitors’ Just In Time (JIT) production models.
- Analysis of competitive vehicle remarketing initiatives, leading to the Lincoln Assured program; the precursor to today’s Ford and Lincoln Certified Pre-Owned programs.
VICE PRESIDENT/ ACCOUNT SUPERVISOR
J. WALTER THOMPSON
Kansas City, KS
03.1993 - 01.1996
- Successfully lead and supervised four separate Ford Dealer Association accounts. Five states. 10 DMAs. 400+ dealers. $17+ million in combined billings.
- Successfully managed the Kansas City field office, supervising five staffers, including co-located Marine Corp. support account personnel.
- Integral in the negotiation and approval of multi-year Kansas City Chiefs and Kansas City Royal professional sports sponsorships.
ACCOUNT SUPERVISOR
J. WALTER THOMPSON
Tulsa, OK
11.1990 - 03.1993
- Successfully lead and supervised the Tulsa and Oklahoma Outstate Ford Dealer Association accounts. 5 DMAs. 100+ dealers. $5+ million in combined billings.
- Successfully moved the JWT’s office, from Oklahoma City to Tulsa, including the search, selection and negotiation of office space and hiring of support staff.
- Launched new brand building advertising campaigns, guiding the strategic development of media, creative, sales promotion and PR.
Education
BS - Marketing-Management
Northwood University
Midland05.1986
AA - Advertising
Northwood University
Midland05.1984
Skills
- Digital marketing strategies
- Strategic planning and execution
- Brand development
- Client acquisition and retention
- Account management
- Market analysis
- Customer relationship management
- Campaign development
- Team leadership
- Negotiation skills
- Staff development
- Effective communication
- Problem solving
- Budget development
- Profit and loss analysis
- Value proposition development
- Strategic project planning
Volunteer Experience
- Officer, James O. Flynn Division of the Ancient Order of Hibernians, 1994 - Present
- Offensive Line Coach, Clarkston Chiefs NYFL, 2009 - 2011
Timeline
OWNER/ PRESIDENT
CHIODO MARKETING GROUP
01.2014 - Current
PRINCIPAL/ CHIEF MARKETING OFFICER
DRIVEN
01.2005 - 01.2014
VICE PRESIDENT/ ACCOUNT GROUP DIRECTOR
ST. JOHN & PARTNERS
01.1998 - 01.2005
VICE PRESIDENT/ ACCOUNT SUPERVISOR
J. WALTER THOMPSON
03.1993 - 01.1996
ACCOUNT SUPERVISOR
J. WALTER THOMPSON
11.1990 - 03.1993
VICE PRESIDENT/ ACCOUNT DIRECTOR
J. WALTER THOMPSON
01.1988 - 01.1998
BS - Marketing-Management
Northwood University
AA - Advertising
Northwood University