Samantha Bussell

• Responsible for the Michigan an Indiana territory in its entirety and specified zip codes in Ohio, Pennsylvania, and West Virginia
• Grew the Michigan/Indiana territory goal of $665,000 revenue to $1.5M in a span of 5 years.
• Coordination and participation on technical sales calls with clients that included intricate scientific project details.
• Collaborated with sales team to collectively drive growth and market share.
• Worked as a scientific partner with clients to Optimize upstream and downstream laboratory process flows.
• Pitched to new clients by leveraging client base and targeting strategic partnerships.
• Developed thorough understanding of products and service offerings to better upsell and cross-sell to clients.
• Negotiated contract terms/renewed existing accounts by cementing trusting relationships with customers and adhering to agreed upon timeframes.
• Utilized SFDC CRM to collect, organize and manage sales data and customer information.
• Leveraged sales data and client feedback to improve organizational strategies.
• Compiled operational and risk reports detailing financial metrics to help management make proactive decisions.

Achievements:

• Account Manager of the year (2021).
• 136% and 126% to budgeted sales plan in 2021 and 2022.
• Dual territory ownership for two fiscal years.
• Developed the NA sales plan for both LSR and AR departments.
• Provided feedback (from a sales perspective) in a cross-departmental process improvement group.
• Mentored multiple new hires during the onboarding process to minimize the learning curve/foster success within the organization.
• Achieved Subject Matter Expert status for Lab Weighing.
• Developed a cross-site partnership with an internal key account that encompassed 4 site locations

• Responsible for sales activities in RTP, NC/NA-Academia/Rest-of-World, Japan/Florida/Georgia/Tennessee
• Secured job retention in company acquisition and adaptation to new role responsibilities.
• Coordinated and participation on technical sales calls with clients that included intricate scientific project details.
• Maintained positive customer relationships throughout the company merger and picking up additional sales territories during integration - Which included, Boston, MA/San Diego, CA/New York/New Jersey/Pennsylvania/Colorado/Michigan/Indiana/Ohio/Illinois.
• Identified products and services that would be best fit for customer projects.
• Provided realistic delivery timeframes to set expectations and facilitate customer trust.

Achievements:

• 73% increase in territory sales within a span of 3 months
• Was assigned every territory across NA (and Japan) during the acquisition for customer continuity
• $3 Million in sales after being placed into a territory over a span of 4 months.

• Tasked with reviving a stagnant territory and achieved this by implementing novel prospecting strategies- including the use of social media.
• Clientele generation with a suggested incentive referral program, data mining for biotechnology companies, cold calling contacts, and customer inquiry follow-up.
• International client maintenance (Japan, China, Singapore, etc.), conference attendance, and site visits
Conducted market research to determine new business opportunities.
• Managed multiple projects and met time-sensitive deadlines.

Achievements:

• 43% increase in territory sales and 39% increase in academic sales within a span of 6 months.
• Developed and implemented an incentivized customer referral program.
• Secured colleague participation in new-age prospecting strategies.
• Rest of World (ROW) distribution responsibilities.

• Develop communications related to Wellness and Care Management programs
• Incentive management maintenance and issue resolution
• Coordinate and facilitate training for various departments within BCBSM
• Vendor implementation tasks
• Creation of training material for the Blue Cross Health & Wellness and WebMD partnership
• Wellness solution billing and invoicing
• Implementation of billing processes and procedures

Achievements:

• $8 Million WebMD platform integration/implementation

• Attained IT support for a billing system integration without company chargeback

• Trained all of BCBSM's customer service team on the platform