Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
11
11
years of professional experience
Work History
Senior Market Development Specialist
Accolade
06.2023 - Current
Support sales departments and multiple regional sales executives.
Focus on employers and consultants through lead generation.
Qualify inbound and outbound leads through various channels (phone, web, email, industry events, direct mail campaigns).
Prepare market development representatives (MDRs) for quarterly territory reviews.
Present findings to the chief marketing officer (CMO), VP sales, and VP business development.
Market Development Specialist
Accolade
01.2022 - 06.2023
Generated market interest in Accolade, a personalized health and benefits solution.
Supported the outside sales team targeting the mid-market U.S. employers.
Conducted lead generation activities, including: qualifying inbound leads, qualifying outbound leads via phone, web, and email, participating in industry events, and managing direct mail campaigns.
Behavior Specialist
Gemma Services
08.2016 - 10.2018
Supervised student behavior during daily academic routines to secure safety of students and staff.
Crafted Behavioral Intervention Plans for individual students.
Consulted regular education classroom teachers to develop curriculum modifications and intervention strategies.
Utilized positive reinforcement to maximize desired behavior and educational outcomes.
Recreation Therapist
Gemma Services
05.2012 - 08.2016
Facilitated individual and group recreation therapy sessions to promote independent community-based recreation.
Documented overall well-being of residents and progress to evaluate activities for enjoyment and efficacy.
Developed schedules of activities and community outings to create expressive outlets for residents.
Educated patients on creating positive coping skills and healthy personal goals through leisure and recreation modalities.