Samantha Serralta
Lyndhurst,NJ
Summary
Highly driven Retail Trainer and General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
18
18
years of professional experience
Work History
Store Manager
Starbucks
Jersey City, New Jersey
10.2023 - Current
- Manage inventory levels and order supplies to ensure stock availability.
- Train and mentor baristas on product knowledge and customer service.
- Lead daily operations for a high-volume coffee shop environment.
- Implement store policies to maintain a safe and welcoming atmosphere.
- Coordinate staff schedules to optimize coverage during peak hours.
- Develop promotional displays to enhance product visibility and sales.
- Resolve customer complaints promptly to ensure satisfaction and loyalty.
- Conduct performance evaluations to support employee development initiatives.
- Recruit, train and supervise new employees.
- Conduct daily store operations, including opening and closing procedures and cash handling.
- Manage inventory tracking and physical inventory counts to minimize loss.
- Balance sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Resolve customer complaints in a timely manner.
- Prepare monthly reports on sales figures, expenses, profits.
- Prepare weekly schedules to verify proper floor coverage within fiscal guidelines.
- Ensure compliance with safety regulations and company policies.
- Strengthen work flow productivity by hiring, managing and developing top talent.
- Evaluate store performance and incorporate feedback to implement improvement plans.
Retail Market Trainer
Ulta Beauty
, NJ
11.2022 - 03.2023
- Onboarded and trained four general managers and a district manager, including one for top volume store, within two months.
- Partnered with district manager and HR business partner on new initiatives and processes for implementation.
- Served as subject matter expert on timekeeping policies, ensuring compliance through training follow-ups.
- Established employee development plans with clear expectations for team members.
General Manager
Ulta Beauty
, NJ
10.2015 - 11.2022
- Lead and managed 6 different locations ranging from $4.5-$6 million dollar stores with 4-5 department managers each ensuring all store departments, including salon, achieved goals with the perfect balance of operational excellence and guest experience
- Attract and retain top talent through coaching and developing and networking and recruiting creating an environment of inclusion and empowerment to our associates in all stores to achieve key performance indicators
- Executed sales and operational activities, producing results that met or exceeded business plan
- Monitored store and district performance and identified opportunities by utilizing customer feedback for improving operations and building brand loyalty
- Partnered with Area Loss Prevention Manager and District Manager to get all 15 stores on board with shrink, safety & operational excellence by hosting conference calls and traveling to stores when needed to coach in the moment
- Held investor visits for our company in a high profile location
- Reduced shrink by 70% in one year in multiple locations
- Lead a team through an open remodel as well as a store shut down for remodel by providing clear direction and set priorities for accomplishing desired actions and results
- Delivered results to become a Club of Excellence award winner; top 50 stores in the company
- Built and maintained relationships with vendors and suppliers while planning, coordinating and overseeing company events and promotions
- Designed sales and service strategies to improve revenue and retention
- Planned and managed adequate inventory levels using computerized inventory system for meeting sales demands and minimizing loss
- Implemented and maintained open-door communication system, reaching employees across department lines
Associate Manager
Ulta Beauty
Edgewater, NJ
03.2014 - 09.2015
- Prioritized and delegated tasks for efficient completion within team environment
- Directed and led employees, supervising activities to drive productivity and efficiency
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership
- Executed planogram and ad sets for new products and launches on a weekly basis
Merchandise And Service Coordinator
Ulta Beauty
Edgewater, NJ
08.2013 - 03.2014
- Direct report to GM to help productivity of store
- Talent development and training of task team to proper store standards
- In charge of back of house and inventory assets
- Accountable for any inventory discrepancies and backroom organization
- Supervised receiving and stockroom activities to identify opportunities with inventory and prevent shrinkage.
- Store set for new store opening
Beauty Advisor
Ulta Beauty
Clifton, NJ
01.2013 - 08.2013
Manager
Rita's Italian Ice & Frozen Custard
North Arlington, NJ
03.2008 - 10.2012
- Open and closed the location by myself
- 100% scores on all mystery shopper score tests by always providing amazing customer service
Education
Associate Of Arts -
Bergen Community College
05.2012
Applied Business And Technology Solutions -
Arizona State University
Tempe, AZSkills
- Coaching & Developing (10 years)
- Human resources
- Systems analysis
- Marketing
- Operations
- Problem solving
- Scheduling
- Training
- Microsoft Word
- Payroll Management
- Inventory Management
- Team Building
- Guest Service
- Business Analysis
- Management Development
- Motivating others to achieve objectives
- Planning & Prioritizing
- Collaboration
- Accountability
- Shrink Awareness
- Customer Service Standards
- Retail Marketing
- Strategic Planning
- Inventory Audits
- Providing Feedback
- Retail Knowledge
- Process Knowledge
- Effective Selling Strategies
- Customer Engagement Strategies
- Operational Efficiency
- POS System
- Employee Interviewing
Timeline
Store Manager
Starbucks
10.2023 - Current
Retail Market Trainer
Ulta Beauty
11.2022 - 03.2023
General Manager
Ulta Beauty
10.2015 - 11.2022
Associate Manager
Ulta Beauty
03.2014 - 09.2015
Merchandise And Service Coordinator
Ulta Beauty
08.2013 - 03.2014
Beauty Advisor
Ulta Beauty
01.2013 - 08.2013
Manager
Rita's Italian Ice & Frozen Custard
03.2008 - 10.2012
Associate Of Arts -
Bergen Community College
Applied Business And Technology Solutions -
Arizona State University