SAMANTHA J. WHELAN
Club Pilates
Greenbrae,CA
1
Certification
14
years of professional experience
Dynamic operations leader with over 10 years of multi-studio management experience in boutique fitness, recognized for driving revenue growth and enhancing team performance across multiple locations. Expertise in coaching high-performing managers, optimizing sales funnels, and cultivating strong, positive cultures that foster staff and member retention. Proven track record in overseeing operations, streamlining workflows, and ensuring seamless coordination while maintaining high standards across various functions. Strong focus on team collaboration and adaptability enables consistent delivery of results in response to evolving needs, complemented by reliability, problem-solving acumen, and exceptional communication skills.
Work History
Regional Studio Operations Manager
2 Years 1 Month- Promoted after one year as Studio Manager due to strong performance and leadership impact.
- Led presale operations for four new studios and played a key role in successfully opening all four locations, overseeing staffing, systems setup, and launch readiness.
- Led weekly KPI-driven Manager Meetings, aligning each Studio Manager on a single high-impact goal to improve weekly execution and accountability.
- Conduct mid-week one-on-one coaching sessions, increasing goal completion rates and improving weekly sales performance across all studios.
- Facilitated month-end performance reviews, analyzed gross sales, new member units, EFT, Intro Booked/Showed, closing %, total leads, and conversion metrics; drove consistent month-over-month KPI improvement.
- Host quarterly regional meetings to evaluate trends, identify wins and gaps, and align the team on next-quarter strategy.
- Led a team of six Studio Managers consistently achieving their monthly Gross and New Member Unit goals, demonstrating strong coaching impact and regional performance alignment.
- Stepped in as acting Studio Manager during leadership gaps, maintaining sales performance and staff operations across the region.
- Coordinated Grassroots and B2B partnerships, generated steady lead flow, and enhanced brand visibility.
- Coach Studio Managers on sales funnel optimization and Intro strategy, contributing to improved closing rates and stronger lead-to-member conversion.
- Led all hiring efforts, reducing time-to-hire and improving onboarding consistency.
- Recognized top performers monthly and coordinated 90-day and annual reviews, strengthening retention and engagement.
Studio Manager
1 Year 1 Month- Led presale operations and sales by managing campaigns and securing founding memberships, directly contributing to initial revenue.
- Drove consistent membership growth through strong lead generation, follow-up, and closing performance.
- Implemented retention strategies and community-building events that strengthened member engagement and reduced churn.
- Coached instructors and front desk staff to enhance member experiences, leading to increased retention and satisfaction.
- Oversaw scheduling, payroll coordination, inventory, and all operational systems with high accuracy.
- Implemented retention strategies and community-building events that enhanced member engagement and minimized churn.
General Manager
9 Years- Managed two studio locations, overseeing sales, operations, staff performance, and community engagement to enhance overall member experience.
- Managed two studio locations, leading sales, operations, staff performance, and community engagement.
- Led hiring, onboarding, and training for front desk and instructor teams, ensuring high standards in performance management.
- Coordinated marketing campaigns, email communication, and social media strategies to generate leads and elevate brand visibility.
- Maintained studio cleanliness, organization, inventory, and operational standards.
Education
AA - Social & Behavioral Sciences
Skills
Lead Conversion Strategies
Talent Acquisition Strategies
Performance Management
Team Development
Multi-Location Operations
Member Retention
Process efficiency
Software proficiency
Performance Management
Certification
- Certified Barre Instructor
- 2013
- Certified Reiki Practitioner, Level I & II
- 2018
ADDITIONAL EXPERIENCE
- Certified Barre Instructor | August 2013 – Present Pure Barre
- Deliver high-intensity, technique-driven classes for groups of up to 22 members, creating an engaging and motivating studio experience. Providing expert coaching and personalized corrections.
- Develop structured, intentional class programming that supports member progress and retention.
- Mentor and train incoming instructors, guiding them through certification and elevating overall teaching quality across the studio.
- Studio Manager | 2016 – 2018 returned 2020-2021 FitWise Pilates
- Managed operations, sales, scheduling, hiring, onboarding, and staff training.
- Created front desk training processes and employee handbook.
- Oversaw reopening during COVID-19, created protocols, and implemented safety systems.
- Payroll Administrator | 2016 – 2021 FitWise Pilates
- Processed payroll for 25+ employees using ADP RUN; managed onboarding and offboarding documentation.
- Executive Assistant | 2014 Get In Shape For Women
- Supported CEO/President, managed bookkeeping, P&Ls, marketing, and multi-studio processes.
Timeline
Regional Studio Operations Manager
Club Pilates
07.2024 - CurrentRead More
Studio Manager
Club Pilates
06.2023 - 07.2024Read More
General Manager
Pure Barre
01.2013 - 01.2022Read More
College of Marin
AA from Social & Behavioral Sciences
Read More